Senior Paid Marketing Strategist

• Join Typeform’s Acquisition team within Marketing in a fully remote role open to candidates in the UK, Ireland, Germany, Portugal, Spain, or the Netherlands. • Help rethink how Typeform approaches paid acquisition in a hands-on role with real ownership. • Own and grow key channels including TikTok, YouTube, Google Performance Max, and Uber Ads. • Test new opportunities across emerging channels such as audio and CTV. • Manage significant media budgets, build channel strategy, and develop campaigns alongside creative teams. • Measure the true business impact of paid investment through MMM, incrementality testing, and other approaches. • Partner closely with Creative, Product Marketing, Data, RevOps, and Finance.

• Bring around 6+ years of hands-on and strategic experience in performance marketing and media buying. • Bring strong experience managing paid social and video channels, ideally including TikTok, YouTube, and Meta. • Own campaigns end to end, from initial idea and creative brief through implementation, optimisation, and measurement. • Show a track record of managing six-figure budgets and delivering efficient performance. • Bring experience with MMM, incrementality testing, or other measurement methods beyond traditional attribution. • Apply strong analytical skills to campaign performance, conversion funnels, CAC, and LTV. • Bring a strong understanding of digital measurement, from tagging and attribution through to incrementality. • Bring experience developing creative and UGC assets for paid social channels. • Balance creative thinking with strong commercial judgement. • Stay curious and resourceful, finding answers through the right people, documentation, or AI tools. • Work confidently across teams and influence partners in Creative, Product Marketing, Data, and Finance. • Operate comfortably with uncertainty, testing ideas and changing direction when the data says so. • Be based in the UK, Ireland, Germany, Portugal, Spain, or the Netherlands.

• Bring experience working in SaaS or B2B lead generation. • Bring experience across sales technology or marketing technology. • Bring experience managing external agencies or digital production partners. • Bring experience with ad servers and campaign trafficking.

• Own the strategy and daily performance of TikTok, YouTube, Google Performance Max, and Uber Ads. • Build a multichannel strategy that reduces reliance on paid search and uncovers new sources of efficient growth. • Manage six-figure monthly media budgets based on acquisition, revenue, CAC, and LTV to CAC performance. • Build, launch, and optimise campaigns that drive signups and new paid customers. • Brief and partner with copywriters and designers to turn creative ideas into campaigns. • Run A/B tests across creative, copy, landing pages, placements, audiences, and bidding strategies. • Explore and test new channels such as audio and CTV. • Own and develop the paid measurement approach, including Marketing Mix Modelling and incrementality studies. • Design experiments that reveal the incremental impact of campaigns beyond traditional attribution. • Work with Tracking and Data teams to strengthen measurement as digital advertising evolves. • Share insights, results, and recommendations across Marketing and the wider business. • Contribute to the full-funnel acquisition strategy across demand creation and demand capture.

• Work fully remotely at a company that is remote by design. • Own significant six-figure monthly media budgets and key paid channels. • Test emerging channels such as audio and CTV. • Shape Typeform’s paid marketing measurement approach, including MMM and incrementality. • Join a company that values respect, transparency, and trust, and celebrates each individual’s perspective.

Typeform is a refreshingly different form builder that helps over 150,000 businesses collect the data they need through forms, surveys, and quizzes people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year and integrates with essential tools like Slack, Zapier, and HubSpot. The company is fully remote by design.