ABM Campaign Manager

• Join Tailscale as an ABM Campaign Manager, working fully remotely from the UK. • Develop and scale creative, targeted campaigns that engage priority accounts and drive pipeline across Enterprise and Mid-Market segments. • Own the strategy and execution of 1:1 and 1:few ABM campaigns that combine paid advertising, personalised content, direct mail, gifting and coordinated Sales outreach. • Enjoy the freedom to test new ideas, build integrated programmes and use data to understand what works. • Partner closely with the wider ABM, Sales and Partner Marketing teams to connect campaigns with account priorities and partner-led opportunities.

• Bring 5+ years of B2B marketing experience, including building ABM campaigns for both net-new acquisition and customer expansion. • Show experience independently developing and running multi-channel campaigns from strategy through measurement. • Use LinkedIn advertising, audience segmentation and marketing automation hands-on. • Know personalised landing page platforms such as Userled or Mutiny. • Bring experience with direct mail, gifting and personalisation tactics, and platforms like Reachdesk or Sendoso. • Understand how marketing campaigns support Sales engagement and pipeline generation. • Work comfortably with data, testing new ideas and using performance insights to improve results. • Manage multiple campaigns and stakeholders at once in an organised and creative way.

• Bring experience marketing to technical or Enterprise B2B audiences. • Know Salesforce, HubSpot, LinkedIn Campaign Manager, Clay or Common Room. • Show experience with partner or co-marketing campaigns.

• Own the strategy, planning, execution and optimisation of integrated ABM campaigns across Enterprise and Mid-Market audiences. • Develop campaign audiences, messaging, channel plans, budgets and success metrics based on Sales priorities and account insights. • Manage targeted paid advertising, particularly on LinkedIn, alongside personalised landing pages and other digital ABM experiences. • Run direct mail, gifting and scalable prospect engagement programmes, including gifting workflows. • Partner with Sales and GTM Operations to identify target accounts, build contact lists and activate campaigns. • Develop coordinated Sales outreach plays and sequences with the Sales Enablement Lead. • Work with Product Marketing and Content to create relevant messaging and creative for priority audiences. • Track performance and test new approaches to improve account engagement, meetings and pipeline creation.

• Earn £93,220–£116,920 plus equity and comprehensive benefits. • Work fully remotely in a remote-first company, with a corporate co-working programme for WeWork or similar spaces. • Receive a build-your-own home office setup, including a laptop of your choice, monthly home internet reimbursement and $500 USD for your workstation. • Take flexible paid time off that supports work-life integration. • Receive paid parental leave top-ups of 20 weeks for birthing parents and 16 weeks for non-birthing parents. • Use group health, vision and dental cover for you and your family, with no waiting period. • Benefit from employer-matched retirement contributions of up to 0.75% of eligible compensation. • Grow with $1,500 USD a year for professional development, plus mentorship and coaching, and join an annual company retreat and team off-sites.

Tailscale makes it easy to securely connect people and their devices, wherever they are, and is used by teams from hobbyists to multinational corporations. Founded in 2019 and fully distributed, it is backed by Accel, CRV, Insight, Heavybit and Uncork Capital.