Director of Demand Generation

• Join Paddle as Director of Demand Generation, working fully remotely from the UK. • Own and scale the demand generation engine, reporting directly to the CMO. • Drive predictable, scalable pipeline across both self-serve and sales-led motions. • Integrate brand, product, content, lifecycle and performance into a single demand strategy that fuels revenue. • Lead a high-performing team across paid media, SEO, ABM, field marketing and funnel conversion. • Work cross-functionally with Product, Sales and RevOps to deliver shared outcomes.

• Bring 8+ years in B2B SaaS marketing, including 3+ years owning pipeline at Director level or equivalent. • Show experience across both PLG and sales-led motions. • Show a track record of building and scaling demand engines that deliver signups, PQLs, SQLs and revenue. • Know paid media, SEO, ABM, lifecycle and web, and how to combine them into a cohesive, data-led system. • Track CAC, velocity, LTV and attribution rigorously to guide prioritisation and budget allocation. • Use AI, automation and fast-cycle testing to gain an execution edge. • Build and scale high-performing teams with clarity and accountability.

• Tailor strategy by GTM motion and by segment, from startup and scale-up to mid-market. • Partner closely with Sales, Growth, Product Marketing and Web on shared pipeline goals. • Apply personalisation and workflow automation at scale. • Bring experience running 1:1, 1:few and 1:many ABM programmes in an upmarket motion.

• Lead the global demand generation function across PLG and sales-led motions, aligned to GTM strategy, ICPs and revenue goals. • Drive consistent full-funnel pipeline growth across paid, SEO, ABM, lifecycle and web channels. • Design and run segment-specific campaigns that convert across startup, scale-up, mid-market and enterprise tiers. • Create and optimise 1:1, 1:few and 1:many ABM programmes to engage high-value accounts. • Activate compete, product and vertical campaigns with Revenue Marketing and Product Marketing. • Own reporting, optimisation and attribution from signups and PQLs through to revenue. • Set up the martech, data infrastructure and operating cadence needed for repeatable growth. • Hire, coach and inspire a team of channel owners, strategists and ops leads.

• Work in a digital-first company with the freedom to choose where, when and how you work. • Receive an attractive salary plus stock options. • Enjoy unlimited holidays. • Benefit from enhanced parental leave. • Join a retirement plan and private healthcare scheme. • Take part in well-being initiatives. • Grow through an annual learning fund and regular internal and external training.

Paddle is a Merchant of Record that gives digital product companies a simpler approach to payment infrastructure, replacing a fragmented stack of payments apps and services. It serves over 10,000 software sellers in 245 territories globally. Paddle is backed by investors including KKR, FTV Capital, Kindred, Notion and 83North.