Business Development Representative

• Join Sona, the AI-native frontline workforce management platform, in a full-time hybrid role in London. • Kickstart your sales career in an early-stage, high-performing team. • Sell an end-to-end platform covering scheduling, HR, payroll and communications to large frontline organisations. • Work prospects in the social care or hospitality vertical. • Get dedicated mentorship from top-performing Account Executives and a clear growth path. • Work from the Soho office on Mondays, Wednesdays and Thursdays. • Earn £40,000–£47,000 plus a 50% OTE bonus and share options.

• Bring at least 6–12 months of experience in a sales development role at a tech or software company. • Bring ambition, resilience and a genuine passion for career growth. • Stay curious and adapt in a dynamic, fast-paced environment. • Pick up the phone confidently to senior people such as directors and C-suite contacts. • Stay motivated by hitting targets and work in a self-directed way. • Take an interest in sales psychology and communication. • Keep testing new messaging to find what converts a prospect into a meeting. • Commute to the Soho office three days a week.

• Bring experience selling into social care or hospitality. • Show experience running discovery calls. • Bring experience attending trade shows or industry events. • Show experience working alongside a marketing team on outbound campaigns.

• Identify and engage prospects in the social care or hospitality vertical. • Create compelling outreach strategies with the marketing and sales teams. • Make outbound calls to strategic contacts at director and C-suite level. • Run discovery calls with prospective customers. • Experiment to find the right messaging and content across all funnel stages. • Arrange meetings between customers and Account Executives. • Attend relevant events and trade shows to meet current and future customers in person.

Sona is one of the most exciting B2B SaaS companies in the UK right now. The company has raised over $100 million from world-class investors and has grown revenue by 400% in 2023 alone. Two of the three founders, Oli Johnson and Ben Dixon, previously spent six years building Catapult, a gig platform for hospitality and retail, while Steffen Wulff Petersen came from Rocket Internet, where he helped launch Lazada, HelloFresh and Payleven. That domain expertise is a genuine differentiator: Sona is not a generic scheduling tool bolted onto HR. It is built from the ground up for complex, multi-site enterprises with hundreds or thousands of frontline staff. What stands out on Glassdoor (4.6/5 from 26 reviews, 88% recommend, 94% positive business outlook) is how consistently employees praise the team culture, the benefits and the pace of growth. The compensation sub-score is a remarkable 4.9/5. Sona offers genuinely strong benefits for a startup: Bupa health insurance, 25 days holiday plus 10 flexible public holidays (with an extra day per year of service), enhanced parental leave (26 weeks full pay for primary parents, 8 weeks for secondary), share options, pension matching up to 5%, twice-yearly team retreats and a quarterly £200 learning budget. The main things to be aware of: this is a fast-paced startup where priorities shift quickly; some reviews mention long hours and pressure around headcount management; and the team is still relatively small, at around 150 people. But with a fresh $45 million Series B led by N47, US expansion underway, and the recent launch of Forge, an enterprise AI application builder that lets customers create custom software on top of Sona's platform, the company is at a genuinely exciting inflexion point.

• Earn £40,000–£47,000 plus a 50% OTE bonus and share options. • Work hybrid, with Mondays, Wednesdays and Thursdays in the Soho office. • Take 35 days of annual leave, with an extra day for every year of service. • Get pension contributions matched up to 5%. • Receive comprehensive health insurance. • Benefit from enhanced parental leave and pay. • Join annual all-expenses-paid team retreats. • Receive a MacBook and home office equipment budget. • Use a professional development budget and unlimited free books. • Get dedicated mentorship from top-performing Account Executives.

Sona is building the next generation of AI-native frontline workforce management, with an end-to-end platform covering scheduling, HR, payroll and communications. In five years it has reached over 100,000 frontline workers, grown to a team of 150+, and raised over $100M, including a Series B led by N47 alongside Felicis, Northzone and Gradient Ventures. Around 3 billion people worldwide work in frontline jobs, often still managed with paper, Excel and WhatsApp.