Business Development Representative

• Kickstart your career in sales as part of an early-stage, high-performing team in a business solving a real problem with a must-have product and a huge growth ceiling. • Identify and engage with prospects in the Social Care or Hospitality vertical, making outbound calls to strategic contacts at Director and C-Suite level. • Receive dedicated mentorship from top-performing AEs with a clear growth path, perfect for someone who thrives on ownership and building best practices from the ground up.

• Have at least 6–12 months of experience in a sales development role at a tech or software company. • Have ambition, resilience, and a genuine passion for career growth. • Have curiosity to learn and adapt in a dynamic, fast-paced environment. • Be comfortable picking up the phone to senior people including C-Suite and Directors. • Be obsessed with finding new ways of delivering business growth, motivated by hitting targets and capable of self-directing. • Be interested in sales psychology and communication, always testing and trying new things to figure out what messaging converts a prospect into a meeting.

• Have experience prospecting into Social Care or Hospitality verticals. • Bring experience running discovery calls with senior stakeholders. • Have experience attending events and trade shows to generate leads in person. • Have experience with outreach strategy development in partnership with marketing teams.

• Identify and engage with prospects in the Social Care or Hospitality vertical. • Partner with marketing and sales teams to create compelling outreach strategies. • Make outbound calls to strategic contacts at Director and C-Suite level. • Run discovery calls. • Experiment to determine the right messaging and content for prospective customers across all funnel stages. • Arrange meetings with customers and Account Executives. • Collaborate closely with seasoned professionals who are invested in your growth and success. • Be the face of Sona by attending relevant events and trade shows to meet current and future customers in person.

Sona is one of the most exciting B2B SaaS companies in the UK right now. The company has raised over $100 million from world-class investors and has grown revenue by 400% in 2023 alone. Two of the three founders, Oli Johnson and Ben Dixon, previously spent six years building Catapult, a gig platform for hospitality and retail, while Steffen Wulff Petersen came from Rocket Internet, where he helped launch Lazada, HelloFresh and Payleven. That domain expertise is a genuine differentiator: Sona is not a generic scheduling tool bolted onto HR. It is built from the ground up for complex, multi-site enterprises with hundreds or thousands of frontline staff. What stands out on Glassdoor (4.6/5 from 26 reviews, 88% recommend, 94% positive business outlook) is how consistently employees praise the team culture, the benefits and the pace of growth. The compensation sub-score is a remarkable 4.9/5. Sona offers genuinely strong benefits for a startup: Bupa health insurance, 25 days holiday plus 10 flexible public holidays (with an extra day per year of service), enhanced parental leave (26 weeks full pay for primary parents, 8 weeks for secondary), share options, pension matching up to 5%, twice-yearly team retreats and a quarterly £200 learning budget. The main things to be aware of: this is a fast-paced startup where priorities shift quickly; some reviews mention long hours and pressure around headcount management; and the team is still relatively small, at around 150 people. But with a fresh $45 million Series B led by N47, US expansion underway, and the recent launch of Forge, an enterprise AI application builder that lets customers create custom software on top of Sona's platform, the company is at a genuinely exciting inflexion point.

• Earn a base salary of £40k–£47k plus a 50% OTE bonus. • Work hybrid with Monday, Wednesday, and Thursday in the London Soho office. • Receive share options. • Receive 35 days annual leave including 25 days standard plus 10 flexible public holiday days. • Receive an extra day of leave for every year of service. • Receive pension contributions matched up to 5%. • Receive comprehensive health insurance. • Receive enhanced parental leave and pay. • Attend annual all-expenses-paid team retreats. • Receive the latest MacBook and equipment budget for your home office. • Receive a professional development budget and unlimited free books.

Sona is the next generation of AI-native, frontline workforce management. The company has built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams. In under 5 years, Sona has made a deep impact on over 100k frontline workers, grown the team to 140+, and secured over $100M in funding from notable VCs including N47, Felicis, Northzone, and Gradient Ventures.