BDR Manager

• Join Sona as BDR Manager, working hybrid from London at least 3 days a week. • Lead the upmarket BDR team as Sona scales across Europe and North America. • Act as a hands-on player-coach who joins call blocks, works in the data and coaches reps in real time. • Own the team's operating rhythm, coaching, pipeline reviews and the playbook that turns a promising function into a growth engine. • Work closely with Sales, Marketing and Product to point pipeline generation at the right opportunities. • Build and shape the function as you go, creating pathways that help BDRs grow into their next roles.

• Bring experience of coaching BDRs day to day, with reps you have developed and promoted. • Show a track record of managing BDRs who prospect into upmarket accounts. • Lead from the front, with credibility on the phone and in the data. • Show that you have built BDR team playbooks and an operating model from the ground up, with specific examples. • Bring a B2B SaaS or high-growth scale-up background and be comfortable with its pace, ambiguity and ownership. • Run your team on data and metrics rather than instinct. • Foster an in-office culture.

• Bring experience in, or selling into, Hospitality, Care or Retail. • Use AI hands-on in an outbound workflow. • Know tools such as Lemlist, Clay or similar. • Show that you have built a BDR-to-AE progression pathway.

• Lead, coach and develop a team of upmarket BDRs through regular 1:1s, live call coaching, pipeline reviews and development plans. • Prospect alongside the team and model the call quality, messaging and standard you expect. • Build and run the team's operating rhythm, including targets, KPIs, dashboards, cadences and reporting. • Own and evolve the BDR playbook, including upmarket outbound motions, multi-threading and account-based prospecting. • Hire, onboard and ramp new BDRs, and manage their performance. • Build clear progression pathways for BDRs into their next roles. • Embed AI into the BDR workflow to sharpen targeting, outreach and team productivity. • Partner with Account Executives, Marketing and Product to align pipeline generation with business priorities.

Sona is one of the most exciting B2B SaaS companies in the UK right now. The company has raised over $100 million from world-class investors and has grown revenue by 400% in 2023 alone. Two of the three founders, Oli Johnson and Ben Dixon, previously spent six years building Catapult, a gig platform for hospitality and retail, while Steffen Wulff Petersen came from Rocket Internet, where he helped launch Lazada, HelloFresh and Payleven. That domain expertise is a genuine differentiator: Sona is not a generic scheduling tool bolted onto HR. It is built from the ground up for complex, multi-site enterprises with hundreds or thousands of frontline staff. What stands out on Glassdoor (4.6/5 from 26 reviews, 88% recommend, 94% positive business outlook) is how consistently employees praise the team culture, the benefits and the pace of growth. The compensation sub-score is a remarkable 4.9/5. Sona offers genuinely strong benefits for a startup: Bupa health insurance, 25 days holiday plus 10 flexible public holidays (with an extra day per year of service), enhanced parental leave (26 weeks full pay for primary parents, 8 weeks for secondary), share options, pension matching up to 5%, twice-yearly team retreats and a quarterly £200 learning budget. The main things to be aware of: this is a fast-paced startup where priorities shift quickly; some reviews mention long hours and pressure around headcount management; and the team is still relatively small, at around 150 people. But with a fresh $45 million Series B led by N47, US expansion underway, and the recent launch of Forge, an enterprise AI application builder that lets customers create custom software on top of Sona's platform, the company is at a genuinely exciting inflexion point.

• Earn £75,000–£85,000 plus bonus, depending on experience, and share options. • Work hybrid with a minimum of 3 days a week in the London office. • Enjoy 35 days of annual leave, made up of 25 standard days and 10 flexible public holiday days, plus an extra day for every year of service. • Receive pension contributions matched up to 5%. • Benefit from comprehensive health insurance. • Take enhanced parental leave and pay. • Attend bi-annual all-expenses-paid team retreats. • Get the latest MacBook, a home office equipment budget, a professional development budget and unlimited free books.

Sona is scaling across Europe and North America and is building out its upmarket outbound sales function. The company works across Sales, Marketing and Product, and it embeds AI into how its teams work.