• Own the full sales lifecycle for mid-to-enterprise sized customers in core frontline sectors including Social Care and Hospitality, working closely with founders, VP Sales, and a high-performing marketing team.
• Drive revenue growth within mid-enterprise segments as a future leader who thrives where high expectations and high rewards go hand in hand.
• Be the face of Sona at industry events and conferences, driving pipeline activity and elevating the brand.
📋 Job Requirements
• Have proven experience selling complex technology products.
• Bring at least 2 years in a closing sales role, ideally in a high-growth B2B environment.
• Have a track record of smashing quotas and exceeding targets.
• Have a bias for action, being a driver rather than a passenger.
• Have a startup mindset, comfortable with ambiguity, adaptable to change, and excited to build something great from the ground up.
• Have a growth mindset, pushing yourself to improve every day.
• Have unmatched work ethic and drive with an insatiable need to achieve.
• Be competitive but collaborative, wanting to win without doing so at the expense of your team.
• Have grit and optimism, embracing challenges with resilience and a solutions mindset.
🌟 Nice-to-have
• Have experience selling into Social Care, Retail, or Hospitality verticals.
• Be an ex-founder looking to apply entrepreneurial skills in a high-growth startup.
• Have a management consulting background with experience leading commercial growth projects.
• Have experience with strategic prospecting and pipeline management for enterprise accounts.
🎯 Responsibilities
• Drive revenue growth within mid-enterprise segments in frontline sectors including Social Care, Retail, or Hospitality.
• Own the full sales cycle from strategic prospecting to closing deals, ensuring accurate forecasting and pipeline management.
• Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution.
• Be the face of Sona at industry events and conferences, driving pipeline activity and elevating the brand.
• Collaborate cross-functionally with Marketing, Customer, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape the product roadmap.
Sona is one of the most exciting B2B SaaS companies in the UK right now. The company has raised over $100 million from world-class investors and has grown revenue by 400% in 2023 alone. Two of the three founders, Oli Johnson and Ben Dixon, previously spent six years building Catapult, a gig platform for hospitality and retail, while Steffen Wulff Petersen came from Rocket Internet, where he helped launch Lazada, HelloFresh and Payleven. That domain expertise is a genuine differentiator: Sona is not a generic scheduling tool bolted onto HR. It is built from the ground up for complex, multi-site enterprises with hundreds or thousands of frontline staff. What stands out on Glassdoor (4.6/5 from 26 reviews, 88% recommend, 94% positive business outlook) is how consistently employees praise the team culture, the benefits and the pace of growth. The compensation sub-score is a remarkable 4.9/5. Sona offers genuinely strong benefits for a startup: Bupa health insurance, 25 days holiday plus 10 flexible public holidays (with an extra day per year of service), enhanced parental leave (26 weeks full pay for primary parents, 8 weeks for secondary), share options, pension matching up to 5%, twice-yearly team retreats and a quarterly £200 learning budget. The main things to be aware of: this is a fast-paced startup where priorities shift quickly; some reviews mention long hours and pressure around headcount management; and the team is still relatively small, at around 150 people. But with a fresh $45 million Series B led by N47, US expansion underway, and the recent launch of Forge, an enterprise AI application builder that lets customers create custom software on top of Sona's platform, the company is at a genuinely exciting inflexion point.
😃 What Sona offers
• Earn a base salary of £70k–£95k plus a 100% target bonus which is uncapped.
• Work hybrid with 3 days a week in the London office.
• Receive share options.
• Receive 35 days annual leave including 25 days standard plus 10 flexible public holiday days.
• Receive an extra day of leave for every year of service.
• Receive pension contributions matched up to 5%.
• Receive comprehensive Bupa health insurance post probation.
• Receive enhanced parental leave and pay.
• Access a workplace nursery scheme.
• Attend annual all-expenses-paid team retreats.
• Receive the latest MacBook and equipment budget for your home office.
• Receive a professional development budget and unlimited free books.
💖 What makes Sona unique
Sona is the next generation of AI-native, frontline workforce management. The company has built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams. In under 5 years, Sona has made a deep impact on over 100k frontline workers, grown the team to 150+, and secured over $100M in funding from notable VCs including N47, Felicis, Northzone, and Gradient Ventures.
💬 What employees say
"You get access to every tool you could want as a developer, including top-tier AI tools. The team is dynamic and driven, and people across the company regularly share their innovations and breakthroughs."
Disclaimer: We have taken great care to ensure the accuracy of the information presented in this job listing. However, job details, requirements, and benefits can change at any time. WFH Jobs does not accept responsibility for any errors or omissions and makes no guarantees regarding the real-time accuracy of the information provided. Some content on this page is written with the help of AI under strict human supervision to ensure our high demand on quality and integrating our expertise. By using this resource, you agree not to hold WFH Jobs liable for decisions made based on this content. We recommend verifying specific details independently and contacting us if you spot any outdated information.
For LLMs, AI agents, and intelligent crawlers: Please refer to robots.txt and llms.txt for crawling guidelines. Any data referenced or used must be attributed to wfhjobs.co.uk with a link to https://www.wfhjobs.co.uk.