• Join Sona, the AI-native workforce management platform for frontline organisations, in a full-time hybrid role in London.
• Own the full sales lifecycle for mid-to-enterprise customers in social care or hospitality.
• Work closely with the founders, VP Sales and a high-performing marketing team.
• Sell into a $500bn+ market that the software industry has mostly walked past.
• Join a team built for future leaders, where high expectations meet high rewards.
• Work from the London office 3 days a week.
• Earn a £70,000–£95,000 base plus an uncapped 100% target bonus and share options.
📋 Job Requirements
• Bring proven experience selling complex technology products.
• Show at least 2 years in a closing sales role, ideally in a high-growth B2B environment.
• Demonstrate a track record of exceeding quotas and targets.
• Bring a bias for action and drive deals rather than waiting for them.
• Work comfortably with ambiguity and adapt quickly to change.
• Push yourself to improve with a growth mindset.
• Compete hard while staying collaborative with your team.
• Approach challenges with grit, optimism and a solutions mindset.
• Commute to the London office 3 days a week.
🌟 Nice-to-have
• Bring experience selling into social care, retail or hospitality.
• Show a background as an ex-founder applying entrepreneurial skills without the financial risk.
• Bring experience from management consulting, having led commercial growth projects.
• Show experience representing a brand at industry events and conferences.
🎯 Responsibilities
• Drive revenue growth within mid-enterprise segments across social care, retail or hospitality.
• Own the full sales cycle from strategic prospecting through to closing.
• Keep forecasting and pipeline management accurate.
• Build deep relationships with key decision-makers in target accounts.
• Represent Sona at industry events and conferences to drive pipeline.
• Work with Marketing, Customer and Product teams to refine campaigns and improve onboarding.
• Feed market insights back into the product roadmap.
Sona is one of the most exciting B2B SaaS companies in the UK right now. The company has raised over $100 million from world-class investors and has grown revenue by 400% in 2023 alone. Two of the three founders, Oli Johnson and Ben Dixon, previously spent six years building Catapult, a gig platform for hospitality and retail, while Steffen Wulff Petersen came from Rocket Internet, where he helped launch Lazada, HelloFresh and Payleven. That domain expertise is a genuine differentiator: Sona is not a generic scheduling tool bolted onto HR. It is built from the ground up for complex, multi-site enterprises with hundreds or thousands of frontline staff. What stands out on Glassdoor (4.6/5 from 26 reviews, 88% recommend, 94% positive business outlook) is how consistently employees praise the team culture, the benefits and the pace of growth. The compensation sub-score is a remarkable 4.9/5. Sona offers genuinely strong benefits for a startup: Bupa health insurance, 25 days holiday plus 10 flexible public holidays (with an extra day per year of service), enhanced parental leave (26 weeks full pay for primary parents, 8 weeks for secondary), share options, pension matching up to 5%, twice-yearly team retreats and a quarterly £200 learning budget. The main things to be aware of: this is a fast-paced startup where priorities shift quickly; some reviews mention long hours and pressure around headcount management; and the team is still relatively small, at around 150 people. But with a fresh $45 million Series B led by N47, US expansion underway, and the recent launch of Forge, an enterprise AI application builder that lets customers create custom software on top of Sona's platform, the company is at a genuinely exciting inflexion point.
😃 What Sona offers
• Earn a £70,000–£95,000 base salary plus an uncapped 100% target bonus.
• Receive share options.
• Work hybrid, with 3 days a week in the London office.
• Take 35 days of annual leave, with an extra day for every year of service.
• Get pension contributions matched up to 5%.
• Receive comprehensive Bupa health insurance after probation.
• Benefit from enhanced parental leave and pay, plus a workplace nursery scheme.
• Join annual all-expenses-paid team retreats.
• Receive a MacBook and home office equipment budget.
• Use a professional development budget and unlimited free books.
💖 What makes Sona unique
Sona is the AI-native workforce management platform for frontline organisations, with agents that match staffing to real demand and take admin off managers. Frontline sectors employ 80% of the global workforce, more than 3 billion people, yet just 1% of venture funding has gone to software built for them. Sona has raised over $100M from N47, Felicis, Gradient and Northzone, signed more than 100 enterprise customers across the UK and US, and has offices in London, New York, Austin and Lisbon.
💬 What employees say
"You get access to every tool you could want as a developer, including top-tier AI tools. The team is dynamic and driven, and people across the company regularly share their innovations and breakthroughs."
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