Performance Marketing Lead

• Join Zilch, one of Europe’s fastest-growing fintechs, in a hybrid role in London. • Report to the Director of Performance Marketing and drive profitable growth in users and Gross Merchandise Value. • Work across Paid Social, Paid App, Paid Search and Programmatic channels. • Own performance marketing targets and budgets for acquisition and retention. • Lead Paid Social creative strategy with the in-house design team and an external video agency. • Collaborate with a cross-functional Growth team spanning data, product, engineering, finance and risk.

• Bring proven performance marketing experience that is both strategic and hands-on, ideally in fast-growing scale-ups. • Show experience managing multi-million pound annual budgets. • Bring significant Paid Social and Paid App advertising experience, especially in creative optimisation. • Show experience optimising landing pages and customer journeys to improve acquisition conversion rates. • Solve problems with a proactive, user-centric, commercially astute and data-driven approach. • Use experimentation and measurement techniques to understand the incremental impact of spend. • Summarise technical and analytical topics clearly for strategic and commercial stakeholders. • Use Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics and AppsFlyer confidently. • Work with the Microsoft Office suite. • Work from the London office on Mondays, Wednesdays and Thursdays.

• Bring experience with programmatic display and video advertising. • Show experience working in the fintech industry. • Use AI to improve performance marketing workflows, such as creative production, trend spotting and reporting.

• Contribute to performance marketing strategy across Paid Social, Paid App, Paid Search and Programmatic channels. • Optimise landing pages to drive profitable user acquisition and retention. • Own acquisition and retention targets and budgets, working with Marketing, Growth and Finance leadership on forecasting. • Identify growth opportunities in existing and new channels and propose new tests. • Run experiments across creative, media buying and signals, then report outcomes and recommendations. • Own Paid Social creative strategy and analysis with the in-house design team and external video agency. • Plan, execute, optimise and report on campaigns hands-on. • Stay on top of the latest performance marketing trends and tools. • Collaborate with data, product, engineering, sales, finance and risk teams to improve outcomes for customers and merchants.

• Join the Share Options Scheme as a permanent employee. • Get a pension, death in service cover and income protection. • Earn 5% back on in-app purchases and receive £200 towards your home working setup. • Get private medical insurance, including GP access, mental health support, dental, optical and menopause support. • Use an Employee Assistance Programme with unlimited mental health sessions and 24/7 remote GP access. • Benefit from enhanced maternity, paternity, adoption and shared parental pay. • Access professional qualifications, memberships, e-courses and internal training. • Work remotely on Tuesdays and Fridays, with a casual dress code, socials and healthy snacks.

Zilch is one of Europe’s fastest-growing fintech companies, on a mission to create the world’s most empowering way to pay. Since launching its product in 2020, it has reached double unicorn status with a $2 billion valuation and taken on more than 6 million customers. Zilch aims to become the best way to pay for anything, anywhere, without credit costs.