Senior Product Analyst, Merchant

• Join Zilch as Senior Product Analyst, Merchant, working hybrid from London 3 days a week. • Lead analytics for Zilch's Merchant domain, where shopping discovery, merchant-funded advertising, affiliate conversion and customer engagement come together. • Partner closely with the Senior Product Manager for Merchant to build the analytical foundation for Zilch's intelligent commerce platform. • Improve the customer shopping experience while helping merchants drive measurable ROAS through closed-loop payments and behavioural data. • Shape how paid display and paid search inventory sold to merchants is measured, targeted, optimised and monetised across the app. • Influence what customers see and how merchants are surfaced, moving from static merchandising towards data-driven discovery and personalisation.

• Bring ideally 5+ years of experience in product, growth, marketplace, retail media or performance marketing analytics, data science or a closely adjacent role. • Show strong commercial judgement and fluency in ROAS, CPA, incrementality, attribution, LTV, conversion and margin. • Use SQL fluently to investigate ambiguous problems and analyse large behavioural datasets. • Design clean A/B tests and reason about incrementality, power and when data is good enough to act on. • Know how to analyse digital funnels, browsing and search behaviour, clickouts, paid placements and marketplace dynamics. • Show strong product instincts and the ability to recommend and evaluate shopping features. • Communicate complex analysis clearly to Product, Commercial and Executive stakeholders. • Thrive in a new domain where the questions, data model and product strategy are still evolving.

• Have experience with segmentation, targeting and personalisation. • Know recommendation systems, ranking and marketplace allocation. • Bring retail media or paid media measurement experience. • Show comfort working across both Product and Sales teams.

• Own analytics for the Merchant domain, covering shopping discovery, browsing behaviour, paid display and search, affiliate conversion, merchant ROAS and marketplace performance. • Analyse the shopping journey from browsing and search through to transactions and repeat usage to improve engagement, conversion and monetisation. • Design and analyse experiments across merchant placements and shopping features, including targeted versus random allocation and search ranking. • Build the measurement framework for merchant-funded growth, including incrementality, attribution windows, ROAS, CPA and margin impact. • Partner with Product and Commercial to shape audience packages and targeting strategies that are sellable and measurable. • Develop segmentation approaches for merchant-funded display and search, such as category affinity, value bands and lapsed users. • Support the move towards advanced allocation logic, recommendation systems and marketplace decisioning. • Work with Data Science, Data Engineering and Engineering on event tracking, feature creation, experimentation infrastructure and model evaluation.

• Work hybrid, in the office on Monday, Wednesday and Thursday and remotely on Tuesday and Friday. • Receive a share options scheme as a permanent employee. • Get a pension scheme, Death in Service cover and Income Protection. • Enjoy private medical insurance with mental health, dental, optical and physiotherapy cover, plus an Employee Assistance Programme. • Benefit from enhanced maternity, paternity, adoption and shared parental leave pay. • Claim £200 for your WFH setup and get 5% back on in-app purchases. • Develop through professional qualifications and memberships, e-learning and internal training. • Enjoy a casual dress code, workplace socials and healthy snacks.

Zilch is one of Europe's fastest-growing fintech companies, on a mission to create the world's most empowering way to pay. Launched in 2020, it has reached double unicorn status at a $2 billion valuation and has taken on more than 6 million customers.