Principal, Customer Storytelling & Advocacy

• Join Cloudflare as Principal, Customer Storytelling & Advocacy, working hybrid from London. • Reinvent how Cloudflare brings customer impact to life through video, case studies, campaigns, executive content and onstage moments. • Interview customers and their executives to find out what was at stake and what they built on Cloudflare. • Own the creative standard for video and content while keeping technical credibility. • Build repeatable, AI-enabled workflows to discover, produce and amplify customer stories at scale. • Lead a few major storytelling projects each year, such as a film, a campaign or a customer segment in a Cloudflare Connect keynote.

• Bring 10–15 years of experience in Developer Relations, Product Marketing, Customer Marketing, Journalism or Video Production. • Show experience producing stories with enterprise customers and their executives, including getting them through customer, Legal and Comms approval. • Explain complex technical products such as infrastructure, security, developer platforms or AI to business and technical audiences. • Have experience producing video and live or stage content from start to finish. • Use AI tools in your daily work for writing, research, interview prep or production. • Hold a bachelor's degree or equivalent experience.

• Bring B2B technology experience, which is strongly preferred. • Show experience building a content programme or production workflow that other people could run. • Share a portfolio of customer stories, video, campaigns or stage content with results such as reach, press coverage or sales impact. • Have experience directing or producing customer video, documentary, podcast or live content and managing crews and agencies.

• Interview customers and their executives to learn what problem they had and what changed after they solved it. • Turn topics like Zero Trust or Workers AI into stories that business and technical readers can both follow. • Lead major storytelling projects each year, such as films, campaigns or keynote customer segments. • Pitch creative concepts and pilot new formats such as documentary-style series, live builds, short social video, interactive data stories and podcasts. • Set the quality standard for customer stories in every format and hold agencies, freelancers and internal teams to it. • Give Cloudflare leaders customer stories and proof points for keynotes, briefings, social posts and customer meetings. • Work with Sales, Product, Marketing, Communications and Legal to source and approve stories. • Build AI workflows for spotting story candidates, preparing interviews, drafting and adapting stories for each channel, and measure impact through sales usage, pipeline influence, reach and advocate engagement.

We have used Cloudflare products ourselves, including Turnstile to protect apps from bots, so we know first-hand how solid their tech is, and that matters when you are thinking about where to work. With over $2.1 billion in annual revenue, 34% growth in Q4 2025, and $4 billion+ in cash reserves, Cloudflare is financially rock-solid and still growing fast. They operate one of the largest networks in the world, sit in front of roughly one in five websites, and are pushing hard into AI infrastructure and the agentic web. The scale of what they do is genuinely impressive; so many of the apps and services you use every day depend on Cloudflare without you even knowing it. Across Glassdoor, employees consistently highlight the great products, friendly and smart colleagues, positive working environment, and genuine flexible hybrid and work-from-home arrangements. They also offer unlimited paid time off and have a real focus on diversity and inclusion. We should be upfront, though: the Glassdoor rating sits at 3.4, and reviews are mixed. While the culture and people are widely praised, compensation competitiveness and slow promotion processes are recurring pain points. However, if you want to solve hard, Internet-scale problems at a company whose products you probably already rely on, Cloudflare is a brilliant place to do that.

• Join the Cloudflare equity plan, which this role is eligible for. • Work in a hybrid setup from the London office. • Take flexible paid time off covering vacation and sick leave. • Use leave programmes including parental, pregnancy health, medical and bereavement leave. • Access a benefits package covering health, mental health support and family support, which may vary outside the US. • Work on high-profile projects that reach customers, executives and keynote audiences.

Cloudflare runs one of the world's largest networks, powering millions of websites and Internet properties for customers from individual bloggers to Fortune 500 companies. Its mission is to help build a better Internet by protecting and accelerating applications without extra hardware or software. Cloudflare has been named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.