• Own hiring across Sona's GTM org, working directly with Sales and Marketing leaders to make the strongest possible hires for every position without compromising on speed.
• Deliver on a handful of roles in parallel with a focus on speed and quality, a data-driven approach to building pipelines, and a commitment to hiring experiences that leave candidates confident Sona is the right place for them.
• Join a growing Talent team at a hugely exciting time as the company scales to match its commercial growth.
📋 Job Requirements
• Be an experienced full-lifecycle recruiter able to support and own end-to-end hiring independently in a high-ambiguity environment.
• Be a specialist in hiring go-to-market talent to a high bar, understanding what separates a strong hire from an average one.
• Be a strong sourcer with building an outbound pipeline as a standard part of your rhythm.
• Be data-driven and comfortable owning a funnel, using the numbers to troubleshoot, advise, and forecast.
• Be an advanced user of AI tools to improve the speed, efficiency, and quality of hiring.
🌟 Nice-to-have
• Have experience in VC-backed enterprise AI/SaaS companies.
• Have experience within a MEDDPICC or playbook sales organisation.
• Have experience implementing diversity hiring strategies across a GTM organisation.
• Have experience hiring AEs and BDRs specifically at high-growth startups.
🎯 Responsibilities
• Own the full hiring lifecycle for UK GTM hires, primarily AEs and BDRs, from sourcing through to close.
• Maintain effective, high-trust relationships with GTM leadership.
• Build high-quality pipeline through a high-touch, multi-channel outbound approach.
• Innovate using AI to improve the speed and quality of hiring at Sona.
• Plan and execute initiatives to continuously improve hiring quality and efficiency.
• Implement strategies to ensure hiring a diverse team across the board.
Sona is one of the most exciting B2B SaaS companies in the UK right now. The company has raised over $100 million from world-class investors and has grown revenue by 400% in 2023 alone. Two of the three founders, Oli Johnson and Ben Dixon, previously spent six years building Catapult, a gig platform for hospitality and retail, while Steffen Wulff Petersen came from Rocket Internet, where he helped launch Lazada, HelloFresh and Payleven. That domain expertise is a genuine differentiator: Sona is not a generic scheduling tool bolted onto HR. It is built from the ground up for complex, multi-site enterprises with hundreds or thousands of frontline staff. What stands out on Glassdoor (4.6/5 from 26 reviews, 88% recommend, 94% positive business outlook) is how consistently employees praise the team culture, the benefits and the pace of growth. The compensation sub-score is a remarkable 4.9/5. Sona offers genuinely strong benefits for a startup: Bupa health insurance, 25 days holiday plus 10 flexible public holidays (with an extra day per year of service), enhanced parental leave (26 weeks full pay for primary parents, 8 weeks for secondary), share options, pension matching up to 5%, twice-yearly team retreats and a quarterly £200 learning budget. The main things to be aware of: this is a fast-paced startup where priorities shift quickly; some reviews mention long hours and pressure around headcount management; and the team is still relatively small, at around 150 people. But with a fresh $45 million Series B led by N47, US expansion underway, and the recent launch of Forge, an enterprise AI application builder that lets customers create custom software on top of Sona's platform, the company is at a genuinely exciting inflexion point.
😃 What Sona offers
• Work hybrid with 2+ days per week in the London office.
• Receive share options.
• Receive 35 days annual leave including 25 days standard plus 10 flexible public holiday days.
• Receive an extra day of leave for every year of service.
• Receive pension contributions matched up to 5%.
• Receive comprehensive health insurance.
• Receive enhanced parental leave and pay.
• Access salary sacrifice childcare scheme through Workplace Nursery.
• Attend annual all-expenses-paid team retreats.
• Receive the latest MacBook and equipment budget for your home office.
• Receive a professional development budget and unlimited free books.
💖 What makes Sona unique
Sona is the next generation of AI-native, frontline workforce management. The company has built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams. In under 5 years, Sona has made a deep impact on over 100k frontline workers, grown the team to 140+, and secured over $100M in funding from notable VCs including N47, Felicis, Northzone, and Gradient Ventures.
💬 What employees say
"You get access to every tool you could want as a developer, including top-tier AI tools. The team is dynamic and driven, and people across the company regularly share their innovations and breakthroughs."
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