Sales Director

• Join Sona, the AI-native workforce management platform for frontline organisations, in a full-time hybrid role in London. • Build and lead the Account Executive team that turns market momentum into repeatable revenue. • Take strong foundations and shape how Sona generates demand, runs deals and coaches reps. • Report to the VP of Sales and work closely with marketing, product and the customer team. • Bring AI-first thinking to prospecting, deal intelligence and rep productivity. • Work from the London office at least 3 days a week, with regular travel to customers across the UK. • Earn a £120,000–£150,000 base with double OTE of £240,000–£300,000.

• Show that you have built or significantly scaled an Account Executive team, not just run an established one. • Bring experience from an environment with high targets and high performance expectations. • Build pipeline generation engines, and talk honestly about the ones that did not work. • Coach genuinely, so the reps who work for you leave better than they arrived. • Bring real operational rigour, structuring your weeks and months to execute rather than react. • Show experience in a high-growth start-up or scale-up, building without a safety net. • Stay genuinely curious about customers and the frontline market. • Commute to the London office at least 3 days a week and travel to customers across the UK.

• Bring experience selling into frontline sectors such as social care, hospitality or retail. • Show a background in workforce management or HR tech. • Bring experience in adjacent enterprise SaaS. • Show experience using AI tools to improve sales team productivity.

• Lead, coach and develop the Account Executive team, setting the standard for how Sona sells. • Own pipeline generation and build the outbound engine behind sustainable growth. • Bring rigour to how the team qualifies, runs and closes complex, multi-stakeholder deals. • Get into the detail of live deals, from champions and business value to competition. • Set the operational rhythm of pipeline reviews, forecasting, hiring and coaching. • Hire high-quality reps and raise the bar as the team scales. • Partner with marketing on demand generation and with product and customer teams on the sales motion. • Apply AI tools across prospecting, deal intelligence and productivity.

Sona is one of the most exciting B2B SaaS companies in the UK right now. The company has raised over $100 million from world-class investors and has grown revenue by 400% in 2023 alone. Two of the three founders, Oli Johnson and Ben Dixon, previously spent six years building Catapult, a gig platform for hospitality and retail, while Steffen Wulff Petersen came from Rocket Internet, where he helped launch Lazada, HelloFresh and Payleven. That domain expertise is a genuine differentiator: Sona is not a generic scheduling tool bolted onto HR. It is built from the ground up for complex, multi-site enterprises with hundreds or thousands of frontline staff. What stands out on Glassdoor (4.6/5 from 26 reviews, 88% recommend, 94% positive business outlook) is how consistently employees praise the team culture, the benefits and the pace of growth. The compensation sub-score is a remarkable 4.9/5. Sona offers genuinely strong benefits for a startup: Bupa health insurance, 25 days holiday plus 10 flexible public holidays (with an extra day per year of service), enhanced parental leave (26 weeks full pay for primary parents, 8 weeks for secondary), share options, pension matching up to 5%, twice-yearly team retreats and a quarterly £200 learning budget. The main things to be aware of: this is a fast-paced startup where priorities shift quickly; some reviews mention long hours and pressure around headcount management; and the team is still relatively small, at around 150 people. But with a fresh $45 million Series B led by N47, US expansion underway, and the recent launch of Forge, an enterprise AI application builder that lets customers create custom software on top of Sona's platform, the company is at a genuinely exciting inflexion point.

• Earn a £120,000–£150,000 base with double OTE of £240,000–£300,000. • Receive share options. • Work hybrid from the London office at least 3 days a week. • Take 35 days of annual leave, with an extra day for every year of service. • Get pension contributions matched up to 5%. • Receive comprehensive health insurance. • Benefit from enhanced parental leave and pay, plus a workplace nursery scheme. • Join annual all-expenses-paid team retreats. • Receive a MacBook and home office equipment budget. • Use a professional development budget and unlimited free books.

Sona is the AI-native workforce management platform for frontline organisations, with agents that match staffing to real demand and take admin off managers. Frontline sectors employ 80% of the global workforce, more than 3 billion people, yet just 1% of venture funding has gone to software built for them. Sona has raised over $100M from N47, Felicis, Gradient and Northzone, signed more than 100 enterprise customers across the UK and US, and has offices in London, New York, Austin and Lisbon.