Field Marketing Lead, EMEA

• Build and scale Anthropic's field marketing and demand generation capabilities across EMEA as a founding member of the EMEA field marketing function. • Establish the programmes and infrastructure that drive pipeline and revenue growth across diverse European markets. • Address EMEA's unique challenges including data sovereignty requirements, diverse regulatory frameworks, and sophisticated local competitors that demand a fundamentally different approach than North America. • Work from Anthropic's London office at least 2 days a week, with approximately 40–50% travel within EMEA.

• Bring 10+ years of B2B enterprise marketing experience with blended expertise in field marketing, account-based marketing, and demand generation in EMEA markets. • Demonstrate deep understanding of B2B enterprise sales cycles and buying processes — experience working within software companies is required. • Have a track record of successfully building and scaling field marketing and demand generation programmes from the ground up. • Bring strong analytical skills and a data-driven approach to programme optimisation and attribution. • Demonstrate success in contributing to significant revenue goals through integrated marketing initiatives. • Have international marketing experience and understanding of regional market dynamics across European markets. • Be a proven self-starter who can build and run sophisticated programmes with small teams in fast-paced startup environments. • Have strong project management skills with experience managing complex, multi-country programmes simultaneously. • Possess exceptional budgeting and financial management capabilities. • Demonstrate cultural awareness and ability to adapt strategies for diverse European markets. • Excel at cross-functional collaboration, particularly with sales teams and executive stakeholders.

• Have experience marketing AI/ML or complex technical products to enterprise customers. • Have experience building and leading demand generation teams in EMEA. • Have knowledge of account-based marketing (ABM) strategies and execution. • Have experience at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday. • Have previous experience as a first field marketing hire in a new region. • Speak multiple European languages. • Have understanding of EMEA regulatory and compliance requirements for marketing activities. • Have experience evaluating and activating at premium third-party events strategically, including hospitality management at high-end venues.

• Build and lead the EMEA field marketing function, establishing scalable frameworks and processes from scratch in the region. • Drive field marketing initiatives across enterprise while building scaled programmes for startups, adapting strategies for diverse European markets and buying behaviours. • Create and implement field marketing programmes including executive roundtables, customer events, industry conferences, partner programmes, and ABM activations. • Partner closely with EMEA sales leadership to align field marketing programmes with territory and account-specific goals that directly achieve pipeline and revenue goals. • Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue. • Evaluate and select premium third-party events that align with business goals and create high-impact activation strategies. • Collaborate with global Field Marketing and Segment Marketing teams to ensure EMEA programmes align with company-wide strategy while meeting local market needs. • Coordinate with EMEA Solutions Marketing and Product Marketing to ensure consistent messaging and positioning in all regional programmes. • Build and manage a regional field marketing budget with strong financial discipline and ROI focus. • Drive continuous improvement through post-programme analysis, stakeholder feedback, and data-driven optimisation.

• Receive competitive compensation between £160,000 and £200,000 GBP annually. • Get visa sponsorship where possible — Anthropic retains an immigration lawyer to support this. • Take generous parental leave. • Enjoy generous vacation and flexible working hours. • Optional equity donation matching. • Build a field marketing function from scratch at one of the most important AI companies in the world.

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. They want AI to be safe and beneficial for users and society as a whole. The team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. Anthropic is a public benefit corporation offering competitive compensation and benefits.