Field Marketing Manager, Startups (EMEA)

• Lead field marketing for Vercel's EMEA region, partnering tightly with the Startup Sales team to design, build, and execute field and account-based marketing programmes. • Help shape how the next generation of world-changing companies think about building for the AI-native web, making Vercel the tech stack of choice. • This is a high-agency, high-autonomy role — you're not waiting for direction, you're building it. • Based in London. Approximately 30% travel required for events and meetings globally. • If based within commuting distance of the London office, the role includes in-office anchor days on Monday, Tuesday, and Friday. Otherwise the role is fully remote.

• Have 5+ years of experience in field marketing and demand generation, with hands-on experience running ABM strategies. • Have marketed to an engineering audience or worked within the AI, devtools, or cloud computing industry. • Have a genuine feel for founder and international startup culture — understanding how the best early-stage companies think, what they value, and how to earn their trust. • Have taste — you know what a premium experience looks like and can execute it at any budget. • Be analytical and scrappy, comfortable working with data to make decisions and experiment at speed. • Be high-agency — someone who sees opportunity and builds without waiting for permission. • Have strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly. • Have excellent project management skills with the ability to manage multiple projects simultaneously. • Be a great collaborator and strong communicator who can operate cross-functionally, including holding your own in rooms with founders, executives, and venture partners.

• Have experience marketing to developer communities or running technical content programmes. • Have existing relationships within the venture and startup ecosystem in the EMEA region. • Have worked in both high-growth startups and large-scale enterprise organisations.

• Build the strategy and execute key field programmes: identify industry events and conferences, plan and execute events to drive qualified leads and pipeline in support of regional revenue targets. • Own the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners. • Build and nurture relationships across the global startup and VC community, positioning Vercel as the infrastructure of choice for the next generation of breakout companies. • Architect full-funnel, full-stack ABM programmes targeting high-value accounts, partnering with Sales to understand account needs. • Design creative, data-informed tactics that move buyers from awareness to decision faster. • Use data to continuously test, measure, and refine programmes — building pipeline, influencing, and accelerating revenue. • Work cross-functionally with Sales, Product Marketing, Developer Experience, and other marketing teams to ensure consistent messaging and a world-class buyer experience. • Travel approximately 30% to support field marketing activities globally.

• Receive base pay between £90,000 and £113,000 GBP, plus equity-based compensation. • Get an inclusive healthcare package. • Access mentorship and events that help you build your network and skills. • Take flexible time off. • Receive gear for your role and a work-from-home budget to outfit your space.

Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. As the team behind Next.js, v0, and AI SDK, Vercel creates products that help builders move from idea to production with speed, security, and exceptional developer experience. Trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.