
UK Country Commercial Lead, Commercial Services
About the role
💼 What you will do
• Join Tide as UK Country Commercial Lead for Commercial Services. • Lead UK growth for Tide’s tools that help small businesses sell, buy and manage customers. • Own the full go-to-market approach, from in-app journeys to CRM, acquisition and partner marketing. • Work at the heart of Marketing, Product and Performance as the go-to person for commercial questions. • Help launch products such as Tide’s website builder, eCommerce store and online network. • Join a business recognised as a Great Place to Work three years in a row.
📋 Job Requirements
• Bring 7+ years of product marketing experience in B2B SaaS, B2B2C, lead generation, fintech or a related industry. • Show strong commercial acumen and a track record of driving revenue impact with Finance. • Set and track clear KPIs across initiatives to meet revenue goals. • Interpret data to form hypotheses and turn insights into actionable plans. • Show a track record of omni-channel go-to-market campaigns across sales, CRM and in-app. • Manage multiple launches and tests with exceptional project management skills. • Build relationships across teams and craft compelling messaging. • Work backwards from targets and adapt when priorities shift.
🌟 Nice-to-have
• Bring experience with subscription-based or tiered pricing products. • Show experience marketing website builders, eCommerce or SME software. • Bring experience presenting to senior leadership teams. • Show experience running market and competitor research programmes.
🎯 Responsibilities
• Set, track and refine revenue forecasts for Commercial Services products with Finance. • Analyse member behaviour and campaign performance with the BI team. • Turn insights into recommendations on positioning and communications. • Partner with Product on roadmaps, positioning and launches. • Lead go-to-market plans across sales, operations and CRM marketing. • Run brainstorms and workshops to surface ideas and implementation plans. • Communicate regularly with stakeholders, including Tide’s Senior Leadership Team. • Lead market and competitor research to strengthen Tide’s positioning.
About Tide
😃 What Tide offers
• Earn a competitive salary. • Benefit from enhanced family-friendly leave and flexible home or office working. • Get Vitality health insurance and a 24/7 Employee Assistance Programme. • Take 25 days’ holiday with the option to buy more, plus sabbatical leave. • Get a professional learning and development budget. • Take 24 hours of paid volunteering each year. • Access salary sacrifice benefits and a new Liverpool Street office.
💖 What makes Tide unique
Tide helps small businesses save time and money with business accounts, banking services and connected admin tools from invoicing to accounting. It supports over 2 million members across the UK, India, Germany and France, and has raised more than $300 million. Its Commercial Services team builds tools that help members sell to customers, buy effectively and manage their commerce through Tide.
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