• Drive revenue growth from Admin Services in the UK, sitting at the heart of Tide's commercial function.
• Collaborate with cross-functional teams to understand performance, uncover opportunities, and deliver against revenue targets.
• Own the strategy and implementation of core activities to drive activation and usage across accounting packages, invoicing, expense management, payroll, and Company Formations services.
📋 Job Requirements
• Have strong commercial acumen with proven experience driving commercial impact and partnering with finance to understand performance and identify opportunities.
• Have 7+ years of experience leading always-on activity to drive commercial performance, ideally with specific experience in Accounting and other Admin Services products in a fintech environment.
• Demonstrate a strong analytical mindset, able to review and interpret data to develop hypotheses and turn insights into clear, actionable plans.
• Have a proven GTM track record delivering holistic, high-impact omni-channel campaigns across sales, CRM, and in-app contact points.
• Show exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
• Be a creative collaborator who builds relationships across teams, crafts compelling messaging, and navigates ambiguity with confidence.
• Be a self-starter who works backwards from targets, removes blockers proactively, and adapts when priorities shift.
• Be able to coach and guide a small team who own specific products under your overall area leadership.
🌟 Nice-to-have
🎯 Responsibilities
• Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Admin Services, ensuring revenue accountability and proactive identification of risks and opportunities.
• Analyse member behaviour, segment audiences, and measure subscription cohort performance with support from the BI team, translating data into clear recommendations that shape product prioritisation, pricing, positioning, and communications.
• Partner with Product teams to address areas of opportunity, shape product positioning, align on roadmaps, and support successful product launches with tailored GTM strategies.
• Support new feature launches across channels, partnering with sales and operations teams to deliver best-in-class experiments and facilitating brainstorm sessions to surface creative ideas and implementation plans.
• Communicate regularly with a wide range of stakeholders including Tide's Senior Leadership Team and C-Suite.
• Lead ongoing commercial research and competitive analysis to monitor trends and benchmark, translating findings into actionable strategies that strengthen Tide's positioning.
• Become an expert in the core motivations of members to bring their voice to commercial and product design discussions.
About Tide
😃 What Tide offers
• Enjoy flexible work from home or office arrangements.
• Receive Vitality Health Insurance with a proactive focus on mental and physical wellbeing and hundreds of perks and discounts.
• Get 25 days holiday with the ability to buy extra days.
• Access a professional L&D budget per year.
• Benefit from salary sacrifice schemes such as Cycle to Work and pension contribution.
• Receive enhanced family-friendly leave.
• Get 24 hours paid volunteering time off per year.
• Access sabbatical leave and 24/7 Employee Assistance Programme.
💖 What makes Tide unique
Tide helps SMEs save time and money by offering business accounts, related banking services, and a comprehensive set of connected administrative solutions from invoicing to accounting. Tide now supports over 2 million members globally across the UK, India, Germany, and France. The Admin Services commercial team drives adoption and usage of essential products for Small Business Owners, including accounting packages, invoicing, expense management, payroll, and Company Formations services.
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