Head of Backstage Marketing

• Lead marketing for Shipping Our Expertise (SOE), Spotify's B2B SaaS business built on its platform capabilities, while shaping the broader Spotify R&D brand. • Drive strategy for Backstage, a leading SaaS and open source platform for developer portals used by thousands of companies including Fortune 100 enterprises. • Cover end-to-end marketing across product marketing, growth, and brand for a product that helps companies bring structure to complex microservices environments and ship high-quality software faster.

• Have 10+ years of experience in B2B SaaS, growth marketing, or product marketing. • Have 5+ years of experience leading and developing high-performing teams. • Have experience marketing developer tools, infrastructure platforms, or technical SaaS products. • Understand engineering culture and know how to communicate with technical audiences. • Have owned revenue or adoption targets and can demonstrate measurable business impact. • Have led digital performance marketing, paid acquisition, and growth funnel optimisation. • Be comfortable working with data, building forecasts, and using dashboards to guide decisions. • Balance commercial thinking with strong product intuition and a user-centred mindset. • Bring structure and clarity to complex, ambiguous initiatives. • Thrive in fast-moving environments and enjoy building new approaches from the ground up.

• Have experience with open source community marketing or developer relations. • Have a background in platform or infrastructure product marketing. • Have experience scaling B2B SaaS marketing within a consumer-first company. • Have familiarity with developer portal ecosystems or internal developer platforms. • Have experience marketing AI enablement or developer productivity tools.

• Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand. • Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion. • Lead digital and paid acquisition programmes targeting developers, engineering leaders, and enterprise buyers. • Define clear positioning and differentiated messaging for technical B2B audiences. • Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities. • Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue. • Lead event and community strategy to increase visibility and generate qualified pipeline. • Scale marketing operations through strong planning, dashboards, and performance reporting. • Build, mentor, and grow a high-performing, data-informed marketing team.

• Access extensive learning opportunities through Spotify's dedicated team, GreenHouse. • Receive flexible share incentives letting you choose how you share in Spotify's success. • Take six months of global parental leave for all new parents. • Use All The Feels, the employee assistance programme and self-care hub. • Swap public holidays flexibly according to your values and beliefs.

Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster. Customers include global enterprises and Fortune 100 companies transforming their engineering culture. Spotify is an equal opportunity employer.