Senior Digital PR Strategist

• Join Reboot Online, an award-winning organic search agency, as a Senior Digital PR Strategist. • Own and deliver high-performing Digital PR strategies across your client portfolio. • Shape how the agency’s largest service evolves, including AiPR, GEO, and commercially driven PR. • Work with Senior Managers, the Head of Department, and cross-functional SEO, Data, and Design teams. • Set the quality bar across the full campaign lifecycle and raise the standard of the wider team. • Coach colleagues, refine approaches, and influence both client outcomes and internal standards. • Work fully remotely from anywhere in the UK on a four-day week with Fridays off.

• Bring proven experience in Digital PR strategy and delivery. • Apply strong strategic judgement, building campaigns that earn coverage and drive performance. • Communicate confidently and influence senior stakeholders internally and externally. • Hold high standards for quality and challenge and improve work constructively. • Organise yourself well, managing multiple accounts and priorities. • Stay commercially aware, balancing creativity with what delivers results. • Work comfortably with data and performance signals to inform decisions. • Bring experience with tools such as Ahrefs, Muck Rack, and Buzzstream. • Bring knowledge of search engines and basic SEO approaches. • Write and present excellently, thinking outside the box. • Work proficiently in Microsoft Office and Excel. • Be based in the UK.

• Bring agency experience, which Reboot considers ideal. • Bring experience coaching or mentoring junior PR team members. • Bring experience contributing to new business pitches and proposals. • Bring an interest in emerging areas such as AiPR and GEO.

• Own strategic client communication across your accounts, building trust through clear direction and rationale. • Lead client calls, explaining the thinking behind campaigns and how activity links to goals. • Set expectations clearly around success measures, trade-offs, and approach. • Act as the first escalation point for strategy-related challenges. • Develop SEO-led Digital PR strategies grounded in insight, data, and commercial goals. • Build campaign roadmaps with clear themes, angles, deliverables, and success measures. • Create strong link-earning propositions across reactive, data-led, and expert commentary approaches. • Track performance and know when to adapt or pivot strategy. • Set the benchmark for great campaigns and sense-check key outputs from ideation to outreach. • Spot weak direction early and step in to strengthen the narrative. • Coach team members to improve strategic thinking and campaign quality, giving clear, direct feedback. • Contribute to playbooks, templates, and frameworks that scale quality across the team. • Identify opportunities for experimentation and help evolve the Digital PR offering. • Support pitches and kick-offs with strong strategies, campaign ideas, and clear rationale.

• Earn a salary of £42,500. • Work a four-day week with Fridays off. • Work fully remotely from anywhere in the UK, with co-working credits across the country. • Take 83+ paid days off every year, plus your birthday and a Christmas shut-down. • Use nomad days to work from abroad. • Access a cash health plan and a company pension. • Receive enhanced family leave. • Progress through a transparent career framework.

Reboot Online is an award-winning organic search agency running a fully remote, UK-based team on a four-day week. The agency delivers digital PR and SEO campaigns that earn high-quality links and measurable search performance for clients, guided by its EPIC values: energetic, persistent, inquisitive, and courageous.