Digital PR Specialist

• Join Reboot Online, an award-winning organic search agency, as a Digital PR Specialist. • Manage the daily strategy and execution of PR campaigns that land with journalists and with Google. • Lead strategic campaign execution and drive media engagement. • Work across link intersection, keyword analysis, ideation, media outreach, and reporting. • Be the go-to specialist for combining creative ideas with smart, SEO-led thinking. • Help define what excellence looks like in Digital PR. • Work fully remotely from anywhere in the UK on a four-day week with Fridays off.

• Speak English at native level. • Bring proven Digital PR experience with a strong portfolio of link placements. • Use Ahrefs confidently to shape Digital PR SEO strategy and report on impact. • Write and communicate excellently, both internally and externally. • Stay highly organised, proactive, and solution-focused, spotting challenges early. • Stay passionate about news, media, and SEO. • Collaborate naturally and help others grow. • Bring experience working on international markets or campaigns. • Bring knowledge of search engines and basic SEO approaches. • Think outside the box and multitask proactively. • Work proficiently in Microsoft Office and Excel. • Be based in the UK.

• Bring experience with media database and outreach platforms such as Muck Rack or Buzzstream. • Bring experience mentoring junior team members or running skills workshops. • Bring experience presenting in client WIPs or quarterly business reviews. • Bring experience writing data-led press releases and reactive news angles.

• Plan and execute Digital PR campaigns from concept through to coverage. • Use SEO tools such as Ahrefs for link intersects and keyword gap analysis to shape outreach strategy. • Write data-led press releases and story angles tailored to journalists. • Build and manage custom media lists using platforms such as Muck Rack and Buzzstream. • Spot underperforming campaigns and pivot confidently on outreach, angles, or formats. • Monitor news trends and act on reactive opportunities. • Join client WIPs, support QBRs, and contribute to campaign strategy as the trusted PR expert. • Mentor Executives on delivery best practices and lead occasional skills workshops. • Meet and exceed link KPIs, contributing to measurable SEO growth for clients.

• Earn a salary of £30,000 or more. • Work a four-day week with Fridays off. • Work fully remotely from anywhere in the UK, with co-working credits across the country. • Take 83+ paid days off every year, plus your birthday and a Christmas shut-down. • Use nomad days to work from abroad. • Access a cash health plan and a company pension. • Receive enhanced family leave. • Progress through a transparent career framework.

Reboot Online is an award-winning organic search agency running a fully remote, UK-based team on a four-day week. The agency delivers digital PR and SEO campaigns that earn high-quality links and measurable search performance for clients, guided by its EPIC values: energetic, persistent, inquisitive, and courageous.