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Improbable

Web3 Product Marketing Manager, Prediction Markets

Posted on 15 July 2026

About the role

💼 What you will do

• Shape how a prediction protocol built for real-time markets shows up in the world, within Improbable's Somnia venture. • Sit at the centre of product, growth, comms, and community, turning a technically ambitious product into a story that traders, builders, and partners can quickly understand. • Own the narrative, lead launches, and run the experiments that help turn a prediction protocol into a category-defining product. • The team is small, decisions are fast, and the work gets into market quickly. • Available fully remote internationally.

📋 Job Requirements

• Have strong experience in product marketing or a closely related role, including hands-on prediction markets or protocol experience. • Have a strong understanding of crypto products and onchain user experience, with enough fluency to market credibly to Web3-native audiences. • Have a track record of owning launches end to end, from initial positioning through to measurable post-launch impact. • Have strong narrative instincts and the ability to turn complex product detail into clear, compelling messaging. • Be confident working with data and using performance insights to shape campaigns and priorities. • Have a hands-on, operator mindset with a bias towards shipping and a high tolerance for ambiguity.

🌟 Nice-to-have

• Have experience marketing prediction markets or betting protocols specifically. • Have experience working with KOLs and crypto-native influencer strategies. • Have experience running incentive-led growth campaigns or token-based acquisition mechanics. • Have experience creating research-led content, dashboards, or data-driven marketing assets. • Have experience working within a venture studio or early-stage Web3 environment.

🎯 Responsibilities

• Own the positioning and messaging for the prediction protocol end to end, including what it is, who it's for, why it matters, and what makes it different. • Turn complex product strengths into clear, credible narratives for traders, builders, and partners. • Lead go-to-market for major launches, product milestones, partner activations, and incentive-led moments. • Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns, and content build on each other. • Grow the audience through always-on programmes that expand the qualified builder base. • Run customer and market research with traders, builders, and KOLs, and feed insights back into product, pricing, and creative. • Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits, and conference materials. • Partner with comms on press, podcasts, and thought leadership that reach the audiences that matter most.

About Improbable

😃 What Improbable offers

• Work fully remotely from anywhere internationally. • Shape how a new prediction protocol is positioned, launched, and adopted. • Join a venture backed by Improbable, building next-generation blockchain technology. • Work with significant ownership and autonomy in a small, fast-moving team.

💖 What makes Improbable unique

Improbable builds and scales ambitious AI and Web3 ventures shaping the next generation of the internet. The Somnia venture is building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient, and fully EVM-compatible, enabling developers, creators, and communities to build immersive products with greater ownership and interoperability.

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