International Strategy Lead

• Join Canva’s International Supergroup Leadership Team as International Strategy Lead, based in London. • Work directly with the Head of International to shape strategy across 190+ countries. • Decide how to segment markets and allocate investment across the portfolio. • Find what genuinely drives growth in each market and make it repeatable. • Own a strategist role that defines the playbook rather than running one. • Work flexibly in a way that suits you, with real autonomy in a globally distributed team.

• Bring exceptional analytical skills and separate causality from correlation. • Show proven growth strategy experience at a consumer technology or digital platform company. • Point to results you can personally attribute, backed by a clear, data-led growth thesis. • Thrive with ambiguity and course-correct fast. • Understand funnels end to end, from acquisition and activation to monetisation and retention. • Zoom between portfolio-level allocation and market-level funnel detail. • Test, measure and iterate with a strong experimentation mindset. • Align Country Managers, Finance and central teams in a matrix organisation. • Stay intellectually honest and work from first principles.

• Bring experience across international or multi-market environments. • Show depth in monetisation and conversion, including pricing, payments and upgrade flows. • Bring hands-on experience with causal inference and experiment design. • Use Canva regularly and know it well as a product.

• Segment the 23 Pioneer markets by penetration, maturity and competitive landscape. • Decide whether markets need one modular playbook or different playbooks by cluster. • Build investment allocation principles with Finance for headcount and marketing budget. • Pressure-test market and vertical bets and make the calls with the Head of International. • Identify the causal growth drivers at each funnel stage in each market with the Data Lead. • Diagnose why activation differs between markets and turn the causes into prescriptive plays. • Develop and validate growth ideas with Country Managers and scale what works. • Build retention and reactivation playbooks, starting with markets such as Brazil.

• Take a seat on the International Supergroup Leadership Team. • Work directly with the Head of International. • Enjoy real autonomy in a globally distributed team. • Work flexibly in a way that suits you, with access to the London office. • See your analysis move real markets across 190+ countries.

Canva is on a mission to empower the world to design, with more than 285 million monthly active users across 190+ countries. It is an AI-powered visual work platform replacing legacy tools across design, documents, presentations, video and websites. Its International Supergroup is accountable for growing users and revenue across Canva’s global markets.