Regional Marketing Manager (UK)

• Own the marketing strategy and pipeline outcomes for the UK region at Atlassian, a company evolving from product-led growth into an enterprise go-to-market motion. • Generate and accelerate pipeline for the sales team, with every event, campaign, partner activation, and regional programme measured by whether it creates opportunities. • Bring Atlassian's AI and platform transformation story to life in-market, translating global narratives into locally resonant proof points and campaign themes. • Work alongside sales, PMM, demand gen, events, and partner marketing as the person accountable for understanding why the region is or isn't hitting its number.

• Bring 6–7+ years in B2B marketing with a regional or market-level focus such as field marketing, demand gen, or regional marketing. • Have experience generating pipeline for a sales organisation — you've owned a number, built programmes to hit it, and can speak to how your work directly created revenue opportunities. • Demonstrate strong AI fluency — actively use AI tools in your marketing workflow for content generation, audience insights, campaign optimisation, and analytics. • Show genuine curiosity about how AI is transforming enterprise software and translate that into compelling marketing narratives. • Diagnose performance gaps, build hypotheses, and recommend courses of action with strong strategic thinking. • Have a track record of influencing cross-functional teams, not just coordinating with them. • Drive projects forward without waiting for permission as a self-starter. • Understand B2B buying cycles deeply and how marketing motions map to pipeline stages. • Use pipeline and campaign performance data to make decisions, not just report on them. • Have experience with marketing automation and CRM platforms (Salesforce and Marketo a plus).

• Have experience marketing platform or enterprise transformation products to C-suite buyers. • Bring familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions and how they complement each other. • Know Atlassian's product suite and the "system of work" value proposition. • Have a background in a high-growth B2B SaaS company navigating a major product or positioning shift.

• Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the UK sales team. • Diagnose performance gaps — when the region is behind, figure out why and recommend a change in approach. • Build and execute the regional marketing strategy in close partnership with sales leadership. • Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalise at scale, and accelerate campaign development. • Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what the region actually needs. • Translate regional market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisions. • Be the voice of the UK inside the marketing organisation and ensure regional priorities are represented in planning. • Partner with regional sales leaders to align on target accounts, segment priorities, and go-to-market motions. • Coordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mix. • Work with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reach. • Manage the regional activity calendar and ensure all motions ladder up to the pipeline plan. • Measure, analyse, and report on regional performance to marketing and sales leadership. • Oversee adaptation of global content and campaigns to ensure local relevance, and flag when global programmes won't land in-market.

• Choose where you work — whether in an office, from home, or a combination of the two. • Access health and wellbeing resources. • Take paid volunteer days to engage with your local community. • Join a company recognised on the Fortune 100 Best Companies to Work For list for six consecutive years.

Atlassian is a publicly traded software company (NASDAQ: TEAM) with over 13,000 employees, building collaboration and productivity tools used by teams worldwide. Recognised on the Fortune 100 Best Companies to Work For list for six consecutive years, Atlassian offers a flexible, digital-first working culture where employees can choose where they work.