Paid Search Manager

• Own and shape Wise’s search strategy across a rapidly evolving landscape driven by generative AI, machine learning, and a shift toward in-app discovery. • Treat search marketing as more than keywords, predicting user intent and delivering the most relevant experience to a global customer base. • Integrate modern AI capabilities and maximise efficiency across every search platform. • Empower the wider team by sharing advanced insights and building a culture of shared learning. • Work within a collective of autonomous teams where everyone is trusted to take ownership of what drives the greatest impact. • Work from London on a hybrid basis, three days a week in the office.

• Bring 4+ years running large direct response search campaigns for a fast-growing business or agency. • Show a proven track record of scaling campaigns across global markets. • Stay actively engaged with the latest developments in generative AI for search. • Advocate for the customer, treating search marketing as a way to help users achieve their goals transparently. • Bring in-depth knowledge of modern tracking, attribution including server-side, and measurement frameworks. • Bring advanced experience with bid management and automation tools. • Implement or amend Google and Microsoft Ads Scripts, or equivalent API solutions. • Prioritise projects by forecasted impact with a high degree of autonomy. • Understand where SEM fits in the broader user journey alongside Paid Social, Affiliates, and SEO. • Hold the right to work in the UK, as no visa sponsorship is on offer.

• Bring hands-on experience with PMax, AI Max, and AI-powered bidding strategies. • Run campaigns across multiple markets and languages. • Explore emerging search and discovery channels beyond the established platforms. • Bring Apple Ads experience alongside Google and Microsoft. • Lead cross-channel initiatives spanning SEO, Product, and Analytics. • Build reporting dashboards that other teams rely on. • Bring fintech or financial services marketing experience.

• Design and execute dynamic search campaigns that drive high-volume consumer growth. • Set up, optimise, analyse, and report on large-scale Google Ads, Microsoft Ads, and Apple Ads accounts across multiple markets and languages. • Implement cutting-edge automation and AI solutions such as PMax, AI Max, and AI-powered bidding to maximise operational efficiency. • Identify opportunities for process improvement and innovative practice proactively. • Own the end-to-end A/B testing process across ad copy, extensions, and landing pages to improve efficiency and conversion rates. • Maintain, enhance, and evolve reporting dashboards. • Identify tactical and strategic optimisation opportunities, forecast their impact, and turn that into robust delivery plans against acquisition targets. • Act as subject matter expert within the team, sharing advanced learnings and establishing best-practice processes. • Lead high-impact cross-channel initiatives with SEO, Product, Analyst, and Paid Marketing teams.

We have been Wise customers for years and have always had a great experience. We love their transparent approach in everything they do, from showing the correct exchange rates to disclosing all their fees, and even being honest about how they work. Founded in 2010 in London, Wise is now a publicly traded company operating in over 160 countries, generating 1.2+ billion pounds in revenue (2025) and is highly profitable. What we especially love at Wise is their work from anywhere policy after 6 months: Basically you can remotely work from (almost) anywhere in the world for up to 90 days a year. As they are solving a massive problem and are strongly mission-driven, we are sure that any individual passionate about working on complex, impactful problems in sending money globally efficiently, while continuing to work on the much-loved Wise solutions, will love working there.

• Earn £45,000 to £65,000 a year. • Own the search strategy end to end rather than executing someone else’s plan. • Work with cutting-edge AI and automation tooling across Google, Microsoft, and Apple Ads. • Run campaigns across global markets and languages at real scale. • Work hybrid, with three days a week in the London office. • Operate inside a collective of autonomous teams that trusts people to take ownership. • Join a truly international team that treats diversity, equity, and inclusion as central to how it works.

Wise is a global technology company building the best way to move and manage the world’s money, with minimum fees, maximum ease, and full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise exists to make their lives easier and save them money. The company operates as a collective of autonomous teams, trusting and empowering everyone to take ownership of the work that drives the greatest impact for users. Wise builds money without borders and without judgement or prejudice, on the view that teams are strongest when they are diverse, equitable, and inclusive.