Product Marketing Manager

• Lead the strategic positioning of Wayve’s Embodied AI software products for OEMs. • Develop and execute a global product marketing strategy that drives demand, awareness, and positive perception of the automotive products. • Educate automotive OEMs, Tier 1 providers, and SoC and systems architects about Wayve’s technology. • Establish Wayve as a leading AI developer for assisted and automated driving. • Work across Product & Strategy, Technical Business Development, Automotive, and Marketing to create narratives that showcase Wayve’s value proposition. • Develop the marketing materials that position Wayve as a leader in the future of driving automation. • Bring strategic thinking and exceptional communication to elevate market presence and help transform the automotive industry. • Work hybrid from the London office, with core working hours so you can set the schedule that works for you and your team.

• Bring proven expertise in strategic positioning, value proposition development, and product marketing within the automotive industry. • Know the full B2B marketing mix and its role in driving pipeline growth, especially within complex, technical sales cycles. • Collaborate, communicate, and manage projects exceptionally, with a keen eye for detail. • Prioritise and multitask effectively across cross-functional teams, including technical engineering groups and senior leadership. • Stay resilient and optimistic when challenges arise, treating setbacks as opportunities while keeping long-term objectives in focus. • Write, edit, and develop content outstandingly, translating complex technical concepts into clear, compelling, customer-focused messaging. • Be based in London for this hybrid, full-time role.

• Bring direct experience in the AV industry or with automotive software and AI applications. • Bring a technical background, which is an asset in this role. • Apply even if you do not meet every requirement, as Wayve encourages people passionate about self-driving cars to get in touch. • Let Wayve know if you need any accommodations or adjustments to take part fully in the interview process.

• Develop and implement a global product marketing strategy positioning Wayve as a leading developer of automotive AI. • Craft a compelling product narrative that differentiates Wayve, showing how its technology enables L2+, L3, and L4 automation through Embodied AI. • Define clear value propositions across the product portfolio, highlighting the selling points that drive adoption across the automotive sector. • Monitor and analyse market trends and competitive offerings in ADAS and automated driving to inform positioning. • Create and execute integrated campaigns that communicate Wayve’s product vision and technological leadership to automakers. • Lead development of content and promotional materials that build trust in AI-driven driving automation. • Manage and track website content, digital campaigns, product blogs, thought-leadership initiatives, partner co-marketing, and industry events. • Develop marketing strategies that increase brand visibility, generate leads, and support market expansion. • Collaborate with the Automotive and Technical BD teams on sales enablement materials such as presentations, competitive analysis, demos, and targeted campaigns. • Work with Engineering, Product Management, and Business Development to turn complex technical detail into customer-friendly messaging. • Develop internal training and product knowledge resources so teams across the company understand the value propositions.

Wayve is one of the most exciting AI companies in the UK right now. They are tackling one of the hardest problems in technology, teaching machines to drive, and they are doing it with an approach that the rest of the industry is now converging towards. Backed by SoftBank, Microsoft, NVIDIA, Uber, Mercedes-Benz, Nissan, and Stellantis, Wayve has raised $2.8 billion in total funding and reached a valuation of $8.6 billion. With over 1,000 employees across London, Silicon Valley, Vancouver, Leonberg, Herzliya, and Tokyo, Wayve is scaling fast while keeping its London HQ at the centre. What stands out on Glassdoor (4.4/5 from 112+ reviews) is how consistently employees praise the culture, the calibre of colleagues, and the quality of the technical work. People describe it as some of the most interesting work of their careers. Wayve also offers an on-site chef, private healthcare, competitive pay with equity, and a genuine learning environment where you work alongside world-class ML researchers and engineers. That said, some reviews flag that the pace can be intense and that working across global time zones can stretch working hours. If you are an engineer, researcher, or operator who wants to work on genuinely frontier technology with real-world impact, and you thrive in fast-paced, mission-driven environments, Wayve is a rare opportunity.

• Own global product positioning for a genuinely novel technology. • Market to automotive OEMs, Tier 1 suppliers, and SoC and systems architects rather than a single audience. • Work across Product & Strategy, Technical Business Development, Automotive, and Marketing. • Shape how the automotive industry understands Embodied AI for L2+, L3, and L4 automation. • Work hybrid with core working hours, combining London office time with working from home. • Contribute to an inclusive environment that values diversity and new perspectives.

Founded in 2017, Wayve is the leading developer of Embodied AI technology. Its advanced AI software and foundation models let vehicles perceive, understand, and navigate any complex environment, improving the usability and safety of automated driving systems. Wayve builds intelligent, mapless, hardware-agnostic AI products for automakers, aiming to accelerate the transition from assisted to automated driving and create autonomy that propels the world forward.