Head of Marketing

• Become Wayve’s first Head of Marketing, defining and leading the global marketing strategy for its AI Driver technology. • Turn company and commercial objectives into a clear market position, compelling product narratives, and integrated programmes. • Build trust in the technology and support adoption by automotive, technology, and mobility partners. • Report to the VP of Marketing Communications while leading product marketing, brand strategy, partner co-marketing, digital marketing, the website, content, events, and conferences. • Manage an initial team of roughly four across product marketing, digital, marketing operations, design, and web. • Work closely with the Head of Communications and leaders across Product, Commercial, Policy, and Partnerships. • Stay hands-on, personally shaping positioning, challenging briefs, and improving strategy in a fast-moving environment. • Work hybrid from the London office, combining time in offices and workshops with working from home.

• Bring senior marketing leadership experience in a complex, trust-sensitive category such as autonomous technology, enterprise technology, AI, platform businesses, or fintech. • Bring strong product-marketing and narrative-strategy capability, with evidence of translating highly technical products for commercial partners and consumers. • Show demonstrated experience building a category and brand across integrated channels, ideally on constrained budgets. • Bring a record of successful partner co-marketing with major global organisations while protecting a clear standalone brand position. • Bring strong digital, website, content, and integrated-campaign capability backed by meaningful measurement. • Think commercially, connecting customer needs, routes to market, and partnerships to adoption and business growth. • Lead hands-on in a scale-up: set strategy, manage senior stakeholders, coach a small team, and drive execution through ambiguity. • Bring sound judgment, strong executive communication, and the ability to make clear decisions and constructive recommendations. • Lead collaboratively and low-ego, working effectively alongside Communications and across senior technical and commercial stakeholders. • Be based in London for this hybrid, full-time role.

• Bring experience in autonomous vehicles, mobility, automotive technology, or another platform or ingredient-brand business. • Bring experience building a challenger brand against larger, better-funded competitors. • Bring experience marketing across B2B, partner, and consumer audiences internationally. • Bring experience developing marketing organisations, operating models, and teams during rapid growth. • Apply even if you do not meet every requirement, as Wayve encourages people passionate about self-driving cars to get in touch. • Let Wayve know if you need any accommodations or adjustments to take part fully in the interview process.

• Define the marketing strategy across AI Driver, Robotaxi, automotive and OEM, and safety audiences, connecting business priorities to clear audiences, positioning, programmes, and measurable outcomes. • Own product positioning and messaging, turning complex AI and autonomous-driving technology into differentiated, technically credible, commercially relevant narratives. • Build trust in the technology through evidence-led content, demonstrations, customer stories, and integrated campaigns. • Establish the brand strategy and apply it consistently across campaigns, digital channels, experiences, and partnerships. • Lead partner co-marketing with automakers, mobility platforms, and technology partners, creating shared narratives and launch plans without losing Wayve’s positioning. • Own the digital marketing strategy, website, and content engine, using data to improve reach, engagement, and conversion. • Set the strategy for conferences and experiential marketing so investment supports clear commercial objectives. • Build integrated plans with Communications while keeping ownership clear between marketing and corporate narrative, media relations, and reputation management. • Lead, coach, and develop the marketing team, setting clear priorities, ownership, and decision rights. • Create transparent operating plans, budgets, KPIs, and reporting that give leadership visibility into progress, risks, and results. • Work across Product, Commercial, Partnerships, Policy, Communications, and regional teams to deliver cohesive programmes.

Wayve is one of the most exciting AI companies in the UK right now. They are tackling one of the hardest problems in technology, teaching machines to drive, and they are doing it with an approach that the rest of the industry is now converging towards. Backed by SoftBank, Microsoft, NVIDIA, Uber, Mercedes-Benz, Nissan, and Stellantis, Wayve has raised $2.8 billion in total funding and reached a valuation of $8.6 billion. With over 1,000 employees across London, Silicon Valley, Vancouver, Leonberg, Herzliya, and Tokyo, Wayve is scaling fast while keeping its London HQ at the centre. What stands out on Glassdoor (4.4/5 from 112+ reviews) is how consistently employees praise the culture, the calibre of colleagues, and the quality of the technical work. People describe it as some of the most interesting work of their careers. Wayve also offers an on-site chef, private healthcare, competitive pay with equity, and a genuine learning environment where you work alongside world-class ML researchers and engineers. That said, some reviews flag that the pace can be intense and that working across global time zones can stretch working hours. If you are an engineer, researcher, or operator who wants to work on genuinely frontier technology with real-world impact, and you thrive in fast-paced, mission-driven environments, Wayve is a rare opportunity.

• Take a first-of-its-kind role, defining global marketing strategy from scratch. • Own a broad remit spanning product marketing, brand, digital, content, events, and partner co-marketing. • Build and develop a team of around four across several marketing disciplines. • Work directly with senior leaders across Product, Commercial, Policy, and Partnerships. • Market a genuinely novel technology to automotive, mobility, and safety audiences. • Work hybrid, combining time in the London office and workshops with working from home.

Founded in 2017, Wayve is the leading developer of Embodied AI technology. Its advanced AI software and foundation models let vehicles perceive, understand, and navigate any complex environment, improving the usability and safety of automated driving systems. Wayve builds intelligent, mapless, hardware-agnostic AI products for automakers, aiming to accelerate the transition from assisted to automated driving and create autonomy that propels the world forward.