Sr CRM Marketing Specialist

• Serve as a Braze subject matter expert, designing, building, and optimising sophisticated lifecycle programmes across multiple channels at the world's most trusted source for travel and experiences. • Own end-to-end execution of CRM programmes from audience segmentation and journey architecture to personalisation, experimentation, and technical troubleshooting. • Work hybrid or remotely from the UK with flexible scheduling and a remote-friendly approach to collaboration.

• Bring 5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment. • Have 3+ years of hands-on Braze experience. • Hold deep expertise building and managing Braze Canvases. • Demonstrate advanced proficiency with Liquid personalisation. • Have experience designing complex lifecycle automation programmes. • Show strong technical troubleshooting and problem-solving skills. • Bring strong analytical and experimentation skills. • Demonstrate excellent project management and communication skills. • Work independently in a fast-paced, highly cross-functional environment.

• Bring experience with SMS and/or WhatsApp programmes. • Hold working knowledge of SQL. • Have experience working with APIs, customer data platforms, or data warehouses. • Show experience supporting global and multilingual campaigns. • Demonstrate familiarity with AI tools and applying AI to CRM workflows.

• Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes. • Architect and optimise lifecycle programmes across Email, Content Cards, and in-product experiences. • Modernise existing journeys through structured experimentation and continuous optimisation. • Build and manage Campaigns, Canvases, and Content Cards in Braze with advanced Liquid personalisation. • Configure dynamic content, audience segmentation, and behavioural triggers. • Investigate and resolve issues related to audience qualification, journey logic, personalisation, data discrepancies, and campaign performance. • Partner with Analytics, MarTech, and Engineering teams to diagnose integration and data flow issues. • Design A/B tests with clear hypotheses and measurable success criteria. • Analyse performance data to improve audience targeting, customer journeys, and content effectiveness. • Collaborate with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams. • Act as a trusted CRM expert and strategic partner across the organisation.

• Receive competitive compensation packages including base salary and annual bonuses. • Work hybrid or remotely from the UK with flexibility to suit your lifestyle. • Enjoy a flexible schedule with work-life balance ingrained in the culture by design. • Receive annual tuition assistance for qualified programmes. • Access a lifestyle benefit to spend on travel, wellness, or whatever suits you. • Receive travel perks and discounts. • Access donation matching for qualifying charitable contributions. • Receive health benefits with great coverage and competitive premiums plus a generous referral scheme.

The Tripadvisor Group connects people to experiences worth sharing, aiming to be the world's most trusted source for travel and experiences. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP) include a portfolio of travel brands and businesses including Tripadvisor, Viator, and TheFork. Tripadvisor operates at scale with over 500 million reviews reaching over 390 million unique visitors each month.