Senior Data Analyst - SEM/PPC

• Work on data-led analytical elements of Tripadvisor's paid search programme as part of the SEM bidding team, directly impacting bidding strategies and optimising automated systems across UK and FIGS markets. • Produce original analyses to identify and explore opportunities to optimise search engine marketing bidding strategies towards maximising revenue. • Help the team adopt AI by finding real-world applications to make systems run faster, improve data analysis quality, and uncover deeper analytical insights.

• Hold a Bachelor's degree in Business, Maths, Statistics, or a related quantitative field. • Bring 2+ years of experience working in a data analytics position, preferably in a digital marketing environment. • Turn complex data into compelling storytelling and actionable recommendations. • Demonstrate expertise in interrogating data using SQL and writing custom SQL queries with understanding of database structures. • Understand statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis, and time series analysis. • Have experience using AI tools in your day-to-day workflow with a genuine eagerness to expand knowledge and application of AI within SEM, data, and bidding. • Communicate excellently in verbal and written form to present findings and influence stakeholder decision-making. • Manage multiple projects, prioritise tasks, and meet deadlines while maintaining accuracy and attention to detail.

• Bring prior exposure to Paid Search, Bidding, and Marketing KPIs. • Have experience optimising automated paid marketing systems. • Show experience planning and executing measurement tests and experiments to evaluate bidding strategies. • Demonstrate experience applying analytical techniques to measure true return on SEM spend. • Hold experience collaborating with Data Science and Machine Learning teams on marketing optimisation. • Show experience implementing emerging ad technologies and process improvements in a search marketing context.

• Produce original analyses to identify and explore opportunities to optimise SEM bidding strategies towards maximising revenue. • Seek out and implement improvements to existing automated paid marketing systems. • Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings. • Apply analytical techniques to measure the true return of SEM spend. • Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies and share insights. • Check on marketing performance daily and regularly report to the wider team and leadership about trends, wins, and future plans. • Leverage AI tools and technologies for day-to-day tasks and systems to enhance efficiency, generate insights, and streamline workflows. • Stay informed and proactively implement emerging ad technologies, best practices in media systems management, and bidding optimisation.

• Receive competitive compensation packages including base salary and annual bonuses. • Work remotely with a remote-friendly approach and flexibility to suit your lifestyle. • Enjoy a flexible schedule with work-life balance ingrained in the culture by design. • Receive annual tuition assistance for qualified programmes. • Access a lifestyle benefit to spend on travel, wellness, or whatever suits you. • Receive travel perks and discounts. • Access donation matching for qualifying charitable contributions. • Receive health benefits with great coverage and competitive premiums plus a generous referral scheme.

The Tripadvisor Group connects people to experiences worth sharing, aiming to be the world's most trusted source for travel and experiences. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP) include a portfolio of travel brands and businesses including Tripadvisor, Viator, and TheFork. Tripadvisor operates at scale with over 500 million reviews reaching over 390 million unique visitors each month.