Senior Data Analyst, Search Marketing

• Join Tripadvisor, the world’s leading travel platform, in a hybrid role in London. • Join the Marketing Analytics team that owns the analytics stack across Search, CRM, Display and Affiliate. • Focus on search marketing, which sits at the centre of Tripadvisor’s growth strategy. • Analyse how paid and organic search interact and how that translates into traffic and revenue. • Track the evolving AI search landscape and shape recommendations from it. • Partner with channel owners and help shape how less experienced analysts approach search data.

• Hold a bachelor’s degree in an analytical field such as Maths, Economics, Statistics or Engineering. • Bring 3–5 years of experience in an analytical role, ideally at a fast-paced ecommerce company. • Write strong SQL and work comfortably with large, complex datasets. • Bring basic proficiency in Python. • Use data visualisation tools such as Tableau or Looker. • Apply a solid understanding of statistical testing and experimentation. • Bring genuine personal interest in AI and curiosity about applying AI tools to analytics. • Present findings clearly to non-technical stakeholders. • Challenge assumptions with evidence and let the numbers guide the conversation. • Work independently in a fast-moving environment while collaborating well across teams.

• Bring familiarity with SEM, SEO, PPC or content marketing concepts. • Show more advanced programming experience in Python or R. • Bring hands-on experience with AI-powered analytics or querying tools. • Show experience working in a matrixed, cross-functional marketing team. • Bring experience specifically in search marketing analytics.

• Dig into SEM and SEO data to explain what drives traffic and revenue, and turn it into actionable insight. • Make sure search channel performance is tracked accurately and reliably. • Help design and analyse incrementality tests and experiments across search channels. • Monitor how paid and organic search features interact, and the impact of Google algorithm updates. • Track impression and click share, competitor positioning and search demand trends. • Build an understanding of the AI search landscape and Tripadvisor’s presence in AI-generated responses. • Monitor daily search performance against targets, flagging trends and anomalies early. • Work with CRM, Display, Affiliate and ML colleagues to connect search insights to the wider picture. • Find useful ways to apply AI tools to querying, summarising and automating reporting. • Build analyses and recommendations that improve search traffic and commercial outcomes over time.

• Receive a competitive compensation package with base salary and annual bonuses, benchmarked against industry data. • Work flexibly with a remote-friendly approach to collaboration. • Enjoy a flexible schedule in a culture built around work-life balance. • Get health benefits with competitive premiums. • Use an annual lifestyle benefit to spend on travel, wellness or whatever suits you. • Receive annual tuition assistance for qualified programmes. • Get travel perks and discounts. • Benefit from charitable donation matching. • Access an employee assistance programme and a generous referral scheme.

Tripadvisor is the world’s leading travel platform, and Viator, a Tripadvisor company, is the leading marketplace for travel experiences, connecting travellers with more than 300,000 things to do worldwide. The group operates in a high-velocity ecommerce environment shaped by booking dynamics, intent signals and seasonality. Tripadvisor is investing in both analytics craft and the AI tools that support it.