Lead Country Commercial Manager for Admin Services

• Drive revenue growth across Admin Services by building out an Accountant go-to-market from the ground up. • Build the foundations and eventually a scaled programme of partnering with accountants to drive referrals and retention onto Tide products like Accounting, Invoicing, and Payroll. • Lead the drive for penetration and adoption of Tide’s Invoicing tool and the connected revenue behind it. • Sit at the heart of Tide’s commercial function, collaborating cross-functionally to understand product performance and uncover opportunities. • Keep a relentless focus on the numbers and the members, on product prioritisation, and on the planning that hits revenue targets and grows customer lifetime value. • Partner closely with marketing to deliver seamless always-on campaign activity. • Own the strategy and launch approach for new products, covering every channel, member touchpoint, and end-to-end journey. • Work flexibly from home or the office, with offices acting as hubs for collaboration.

• Bring 5+ years of experience leading always-on activity to drive commercial performance. • Bring strong commercial acumen, with proven experience driving commercial impact and partnering with finance on performance. • Set and track clear KPIs across initiatives to meet revenue goals. • Review and interpret data to develop hypotheses, turning insights into clear, actionable plans. • Show a proven go-to-market track record delivering holistic, high impact omni-channel campaigns across sales, CRM, and in-app touchpoints. • Bring exceptional project management skills, juggling multiple launches and tactical tests in a fast-moving environment. • Build relationships across teams, craft compelling messaging, and navigate ambiguity confidently. • Work backwards from targets, remove blockers proactively, and adapt when priorities shift.

• Bring specific experience with accounting, invoicing, or expense management products. • Bring that experience from a fintech environment. • Bring experience building a partner or referral channel from scratch. • Bring experience shaping product-led growth alongside positioning. • Bring experience presenting to a senior leadership team and C-suite. • Bring commercial research and competitive benchmarking experience.

• Partner closely with Finance and key stakeholders to set, track, and refine financial projections for accountant initiatives and Invoicing, owning revenue accountability and flagging risks early. • Work with Partnerships to identify the accountant value proposition, then turn accountants into referrers and advocates for Tide. • Analyse member behaviour, segment audiences, and measure subscription cohort performance with support from the BI team. • Translate that data into recommendations that shape product prioritisation, pricing, positioning, and communications. • Partner with Product teams to shape positioning and product-led growth, aligning roadmaps and supporting launches with tailored GTM strategies. • Support new feature launches across channels alongside sales and operations teams, delivering best-in-class experiments. • Facilitate brainstorms and workshops that surface creative ideas and implementation plans. • Communicate regularly with a wide range of stakeholders including Tide’s Senior Leadership Team and C-suite. • Lead ongoing commercial research and competitive analysis, translating trends into strategies that differentiate Tide. • Become an expert in members’ core motivations and bring their voice into commercial and product design discussions.

• Earn a competitive salary. • Work flexibly from home or the office. • Access Vitality health insurance with a proactive focus on mental and physical wellbeing. • Use hundreds of perks and discounts through Vitality, covering fitness watches, Waitrose cashback, and gym membership. • Use a 24/7 Employee Assistance Programme. • Take 25 days holiday with the ability to buy extra days. • Take enhanced family-friendly leave and sabbatical leave. • Take 24 hours of paid volunteering time off each year. • Spend a professional development budget annually. • Access salary sacrifice benefits including the Cycle to Work scheme and pension contributions. • Join monthly team socials, from themed bingo and cocktail making to wellbeing challenges and virtual pub quizzes. • Work from a spacious brand new office on Liverpool Street with an all-day snacks bar.

Tide helps SMEs save time and money running their businesses, offering business accounts and banking services alongside connected administrative solutions from invoicing to accounting. It supports over 2 million members across the UK, India, Germany, and France, has raised over $300 million in funding, and employs more than 2,800 people globally, with Great Place to Work certification three years running. Its Admin Services commercial team drives adoption of the products small business owners depend on, spanning accounting packages, invoicing, expense management, payroll, and company formation services, most sold on subscription.