Commercial Services - UK Country Commercial Lead

• Lead Tide’s Commercial Services growth across the UK. • Sit at the heart of Marketing, Product, and Performance, collaborating cross-functionally to understand performance and uncover opportunities. • Own the full go-to-market approach, covering every channel and member touchpoint. • Cover end-to-end in-app journeys alongside the full suite of CRM, acquisition, and outbound marketing. • Act as the go-to person for any performance or commercial question. • Join a team enabling members to access Tide tools for selling to their customers and buying effectively. • Work on the go-to-market for Own Website, Own Website Plus, the new Tide Online Network, lead generation, and partner offers, with an ambitious two-year roadmap ahead. • Work flexibly from home or the office.

• Bring 7+ years of product marketing experience in B2B SaaS, B2B2C, lead generation, fintech, or adjacent industries. • Bring experience with subscription-based or tiered pricing products ideally. • Bring strong commercial acumen with proven experience driving commercial impact and partnering with finance on performance. • Set and track clear KPIs across initiatives to meet revenue goals. • Review and interpret data to develop hypotheses, turning insights into clear, actionable plans. • Show a proven track record delivering holistic, high impact omni-channel go-to-market campaigns across sales, CRM marketing, and in-app touchpoints. • Bring exceptional project management skills, juggling multiple launches and tactical tests in a fast-moving environment. • Build relationships across teams, craft compelling messaging, and navigate ambiguity confidently. • Work backwards from targets, remove blockers proactively, and adapt when priorities shift.

• Bring experience owning revenue forecasting alongside a finance function. • Bring experience running brainstorms and workshops that surface creative ideas and implementation plans. • Bring experience presenting to a senior leadership team. • Bring market research and competitive benchmarking experience. • Know the SME or small business segment well. • Bring experience launching e-commerce or website building products.

• Partner closely with Finance and key stakeholders to set, track, and refine financial projections, owning revenue accountability and flagging risks and opportunities early. • Analyse member behaviour, segment audiences, and measure campaign performance with support from the BI team. • Translate that data into clear recommendations that shape product positioning and communications. • Partner with Product teams to address opportunities, shaping positioning, aligning roadmaps, and supporting launches with tailored GTM strategies. • Lead go-to-markets across channels alongside sales, operations, and CRM marketing teams. • Facilitate brainstorms and workshops to surface creative ideas and implementation plans, then hold others to account for delivery. • Communicate regularly with a wide range of stakeholders including Tide’s Senior Leadership Team. • Lead ongoing market research and competitive analysis, translating trends into strategies that differentiate Tide’s positioning.

• Earn a competitive salary. • Work flexibly from home or the office. • Access Vitality health insurance with a proactive focus on mental and physical wellbeing. • Use hundreds of perks and discounts through Vitality, covering fitness watches, Waitrose cashback, and gym membership. • Use a 24/7 Employee Assistance Programme. • Take 25 days holiday with the ability to buy extra days. • Take enhanced family-friendly leave and sabbatical leave. • Take 24 hours of paid volunteering time off each year. • Spend a professional development budget annually. • Access salary sacrifice benefits including the Cycle to Work scheme and pension contributions. • Earn a referral bonus when you bring friends to join Tide. • Work from a spacious brand new office on Liverpool Street with an all-day snacks bar.

Tide helps SMEs save time and money running their businesses, offering business accounts and banking services alongside connected administrative solutions from invoicing to accounting. It supports over 2 million members across the UK, India, Germany, and France, has raised over $300 million in funding, and employs more than 2,800 people globally, with Great Place to Work certification three years running. Its Commercial Services team gives members the tools to sell to their own customers and buy effectively, working across Product, BI, CRM, Sales, and Operations to turn market insight into product enhancements and campaigns.