Senior Product Marketing Manager

• Own the positioning, messaging, and go-to-market strategy for core areas of Paddle's product suite as a high-impact individual contributor at the heart of the marketing function. • Be the connective tissue between Product, Sales, and Marketing, translating deep customer and market insight into commercially sharp narratives that drive awareness, conversion, and revenue. • Thrive at the intersection of strategy and craft as a rigorous thinker who can also write a killer one-pager, run a crisp competitive briefing, and land a product launch with measurable impact.

• Bring 8+ years in B2B SaaS product marketing, ideally in payments, fintech, or developer/platform tooling. • Be a masterful storyteller who can distil complex, technical concepts into messaging that resonates with both technical and business buyers. • Be commercially sharp with strong instincts for how product positioning translates into pipeline and revenue, with a proven track record of tying GTM strategy to measurable commercial outcomes. • Be a confident cross-functional operator who can align and influence Product, Sales, and Marketing leaders without formal authority. • Be highly autonomous and structured, able to manage multiple complex workstreams simultaneously and deliver to a high standard with limited oversight. • Have experience running customer research and using insight to inform strategy rather than just validate it. • Be a skilled writer who takes genuine pride in the quality of the work from a one-page positioning brief to a full sales deck. • Be data-fluent and analytically rigorous, able to build and interpret PMM dashboards, model GTM impact, and connect marketing activity directly to pipeline, revenue, and retention outcomes. • Be a practitioner-level user of AI tools and agents, actively using them to accelerate competitive research, win/loss synthesis, content generation, and brief creation. • Have experience with agentic workflows and prompt engineering as a craft, and be enthusiastic about sharing those capabilities to raise the ceiling of what the PMM team can produce.

• Have direct experience in payments, fintech, or merchant-of-record businesses. • Have experience partnering with executive teams on analyst relations and investor communications. • Have experience building AI-assisted workflows that accelerate content creation and sales asset production. • Have experience mentoring junior product marketers and contributing to team processes and playbooks.

• Develop and maintain differentiated positioning and messaging for key product areas grounded in deep customer, market, and competitive insight. • Lead end-to-end GTM strategy for major product launches from discovery and segmentation through to launch and post-launch measurement. • Define launch objectives, success metrics, and cross-functional plans in partnership with Product, Sales, and Marketing teams, always anchored to commercial and business outcomes. • Create high-impact sales enablement materials including pitch decks, battlecards, objection-handling guides, demo narratives, and ROI tools. • Run training sessions and competitive briefings to keep the commercial team sharp on product differentiation. • Design and run qualitative and quantitative research programmes including win/loss interviews, customer surveys, and persona studies. • Own competitive intelligence for your product area, tracking competitor moves, synthesising insights, and equipping the business to respond. • Own the PMM measurement framework for your area, defining success metrics that connect directly to business outcomes. • Use AI tools and agents actively to compress research cycles and build AI-assisted workflows that accelerate content creation without sacrificing quality. • Act as an informal leader and mentor to more junior PMMs, sharing frameworks and helping the team grow.

• Work remotely as a digital-first company, from home, from a stylish hub, or a mix of both. • Receive a competitive salary, with the Canadian range benchmarked at CA$105,233–CA$135,944. • Receive unlimited holidays. • Receive 4 months paid family leave regardless of gender. • Receive an annual learning fund with regular internal and external training. • Enjoy constant exposure to new challenges for personal development.

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, Paddle is a Merchant of Record, taking away 100% of the pain of payment fragmentation. Backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North, the company serves over 6,000 software sellers in 245 territories globally.