Product Marketing Lead, Experience

• Join Paddle, the Merchant of Record that removes payment fragmentation for digital product companies, in a full-time remote role in the UK. • Own product marketing for the Experience product group. • Report to the VP of Product Marketing and turn customer insight into positioning and go-to-market plans. • Deliver measurable customer and business impact. • Work across Product, Growth, Revenue Marketing, Sales, Customer Success and Brand. • Partner with senior leadership on company positioning and category strategy.

• Bring a track record of taking complex, technical, platform, developer, AI or fintech products to market. • Show experience leading multiple high-impact launches across channels with measurable results. • Bring strong customer discovery, segmentation, positioning and storytelling skills. • Simplify complexity without losing accuracy or credibility. • Work comfortably with both technical and commercial audiences. • Influence across functions without formal authority. • Show range across launches, adoption, lifecycle, enablement, measurement and competitive insight. • Bring examples of using AI, agents or automation to improve speed, quality or insight. • Be based in the UK.

• Bring experience marketing onboarding or in-product experiences. • Show experience running customer advocacy programmes. • Bring experience influencing a product roadmap from a marketing seat. • Show experience using opportunity sizing to shape recommendations.

• Build customer and market insight through research, conversations, usage signals and competitive intelligence. • Define positioning, messaging, segmentation, proof points and the product story. • Lead high-impact launches from early strategy through activation, adoption and learning. • Build focused go-to-market plans with clear audiences, owners, trade-offs and measures. • Partner with Product and Engineering early enough to influence roadmap, onboarding and packaging. • Equip revenue teams and partners with the stories and tools they need. • Bring competitive insight into product and go-to-market decisions to sharpen differentiation. • Set objectives and measures for adoption, retention and commercial impact. • Use AI to improve research, synthesis, analysis and workflow automation.

• Work remotely as part of a digital-first company, or from one of Paddle’s hubs. • Take unlimited holidays. • Get 4 months of paid family leave regardless of gender. • Use an annual learning fund plus regular internal and external training. • Grow through constant exposure to new challenges. • Join a transparent, collaborative and respectful culture.

Paddle offers digital product companies a different approach to payment infrastructure, acting as a Merchant of Record so they avoid assembling and maintaining a complex stack of payments apps and services. It serves over 6,000 software sellers across 245 territories globally. The company is backed by investors including KKR, FTV Capital, Kindred, Notion and 83North.