Product Marketing Lead, Billing

• Join Paddle, the Merchant of Record that removes payment fragmentation for digital product companies, in a full-time remote role in the UK. • Report to the VP of Product Marketing and own product marketing for the Billing product group. • Turn a complex commercial problem into a clear story for the people who buy, build and grow software businesses. • Own the product-area narrative and its execution end to end. • Work across Product, Growth, Revenue Marketing, Sales, Finance, Customer Success, Support and Brand. • Partner on broader company positioning, category strategy and major commercial decisions.

• Bring a track record of taking complex B2B, fintech, payments, billing or platform products to market. • Show experience leading high-impact launches, migrations, packaging changes or commercial initiatives with measurable results. • Bring strong customer discovery, segmentation, positioning and storytelling skills. • Apply sound commercial judgement. • Connect product detail to outcomes such as growth, retention, efficiency and confidence. • Work comfortably with technical, product, finance, operations, sales and executive audiences. • Show range across launches, enablement, adoption, change management, measurement and competitive insight. • Bring examples of using AI, agents or automation to improve speed, quality or insight. • Be based in the UK.

• Bring experience marketing subscription billing or invoicing products. • Show experience with pricing and packaging decisions. • Bring experience running customer advocacy programmes. • Show experience using opportunity sizing to shape commercial recommendations.

• Build customer and market insight through research, conversations, usage signals and competitive intelligence. • Define positioning, messaging, segmentation, proof points and the product story for the Billing group. • Lead launches and change programmes from early strategy through activation, adoption and learning. • Build focused go-to-market plans with clear audiences, owners, trade-offs and measures. • Partner with Product, Engineering, Finance, Sales and Support early enough to influence priorities and packaging. • Equip revenue teams and partners with clear stories, talk tracks, proof and practical guidance. • Bring competitive insight into product, packaging, pricing and go-to-market decisions. • Set objectives and measures for customer adoption, retention and commercial impact. • Use AI to improve research, synthesis, competitive intelligence and workflow automation.

• Work remotely as part of a digital-first company, or from one of Paddle’s hubs. • Take unlimited holidays. • Get 4 months of paid family leave regardless of gender. • Use an annual learning fund plus regular internal and external training. • Grow through constant exposure to new challenges. • Join a transparent, collaborative and respectful culture.

Paddle offers digital product companies a different approach to payment infrastructure, acting as a Merchant of Record so they avoid assembling and maintaining a complex stack of payments apps and services. It serves over 6,000 software sellers across 245 territories globally. The company is backed by investors including KKR, FTV Capital, Kindred, Notion and 83North.