Marketing Operations Specialist

• Join Paddle's Marketing team in a hands-on execution role for someone who thrives in the engine room of marketing, keeping operations running smoothly day to day. • Manage tools, build templates, document workflows, and make sure the systems and processes that Marketing relies on are clean, consistent, and easy to use. • Work across the Martech stack including HubSpot, Notion, Asana, Dreamdata, Dust, and Google Workspace, partnering closely with the wider Marketing team and cross-functional partners.

• Bring 5+ years of experience in marketing operations, campaign operations, or a similar role in a fast-growing B2B SaaS organisation with a track record of building and improving operational infrastructure rather than just maintaining it. • Have hands-on experience administering and optimising Martech tools such as HubSpot, Salesforce, Asana, Dreamdata, Notion, Dust, or similar platforms with a clear understanding of how they connect across a GTM motion. • Have a demonstrated ability to design and implement operational workflows, checklists, and process guides that meaningfully improve team consistency and reduce friction at scale. • Have a rigorous, systems-thinking approach to tooling hygiene, setting the standard for naming conventions, field consistency, and platform cleanliness and holding the bar over time. • Have practical experience with automation and AI tools, having already used platforms like Dust or Zapier to eliminate manual work and create leverage for your team. • Have strong documentation instincts backed by real output such as playbooks, templates, and process guides that teams have actually adopted and relied on. • Have a collaborative working style that earns trust across Marketing and GTM, being seen as a proactive operational partner rather than a reactive support function.

• Have experience with Dreamdata or similar attribution and analytics platforms. • Bring experience with AI-powered workflow tools such as Dust for marketing automation. • Have experience supporting Martech audits, tooling reviews, and onboarding of new platforms. • Have experience in a payments, fintech, or merchant-of-record business.

• Run recurring operational workflows including campaign setup, list management, form flows, routing checks, UTM governance, and lifecycle stage hygiene. • Maintain and improve MarOps process documentation, checklists, and operational playbooks so the team always has a clear, up-to-date reference. • Track operational issues, blockers, and follow-ups to ensure they are visible, owned, and resolved promptly. • Support campaign and programme operations from a setup and logistics perspective, ensuring processes are followed consistently. • Build and own a library of reusable campaign templates, briefing documents, setup checklists, and request forms that teams can self-serve. • Create standardised workflows and intake processes for common marketing operations tasks. • Identify opportunities to automate or streamline manual, repetitive tasks using AI or native platform automations. • Own day-to-day tooling hygiene and administration across the stack covering naming conventions, field consistency, list management, campaign tracking, and access processes. • Troubleshoot tool issues, escalate where needed, and coordinate with vendors or internal stakeholders to resolve them.

• Work remotely as a digital-first company, from home, from a stylish hub, or a mix of both. • Receive a competitive salary, with the Canadian range benchmarked at CA$83k–CA$103k. • Receive unlimited holidays. • Receive 4 months paid family leave regardless of gender. • Receive an annual learning fund with regular internal and external training. • Enjoy constant exposure to new challenges for personal development.

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, Paddle is a Merchant of Record, taking away 100% of the pain of payment fragmentation. Backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North, the company serves over 6,000 software sellers in 245 territories globally.