CRM Manager

• Join Marshmallow as a CRM Manager, working hybrid from London 3 days a week. • Sit within the User Experience team to build more effective, joined-up communication with customers across the business. • Shape how CRM is used at Marshmallow by building strong foundations and the governance needed across multiple teams. • Work as an individual contributor with deep platform and governance ownership rather than on a people-management track. • Grow your impact through the scale and quality of the systems, frameworks and cross-team relationships you build. • Benefit from visa sponsorship for this position.

• Bring experience in CRM operations or CRM management within an in-house, tech-led business, with a strong understanding of growth-focused customer communications. • Show proven experience creating CRM governance and enabling other teams to use CRM effectively across an organisation. • Use CRM platforms hands-on to build and manage campaigns, segmentation, metadata, scheduling and audience setup. • Show strong data literacy, including analysing campaign or email test performance and pulling audiences and segments independently. • Use data tools or AI-assisted analysis with confidence to generate insights and support decision-making. • Work autonomously and take ownership of ambiguous, high-impact work. • Collaborate with a wide range of stakeholders to move work forward.

• Bring recent hands-on experience with Braze. • Show a commercially minded and pragmatic instinct for where to focus your time to unlock the most value. • Enable others rather than gatekeeping expertise.

• Own and evolve Marshmallow's CRM operations capability, helping shape how the platform is used across the organisation. • Build governance frameworks for CRM activity, including how campaigns are prioritised, sequenced and managed across teams. • Enable and support stakeholders across the business to use CRM effectively, increasing adoption while maintaining quality and consistency. • Partner cross-functionally to identify opportunities, align on priorities and improve customer communications. • Use data and testing insights to inform decisions and optimise performance. • Ensure CRM activity drives measurable impact. • Drive high-quality campaign execution through strong operational processes, audience segmentation, scheduling and platform management.

• Work hybrid from London, with 3 days a week in the office. • Receive a bonus scheme designed to reward high performance. • Get private medical insurance with Vitality and mental health support with Oliva. • Use a personal learning budget and 2 dedicated L&D days a year. • Spend a monthly flexible benefits budget as you choose. • Enjoy 25 days' holiday plus bank holidays. • Take 4 weeks of Work From Anywhere per year. • Receive visa sponsorship for this position.

Marshmallow is a financial services company that started in 2017 and has grown from 3 to over 700 people. It has insured millions of drivers, lent millions in car loans, reached unicorn status and turned profitable after raising around £140M over three funding rounds. Its goal is to become one of the largest financial services providers in the world.