Demand Generation Lead

• Own how future customers find and first experience Linear across web, search, and paid media, building awareness and pipeline with larger companies in particular. • Join as the first demand generation hire, owning the strategy and leading its delivery on top of a basic motion that has barely scratched the surface. • Work at a very brand forward company, which means turning down seemingly great opportunities to protect perception and steering clear of tactics like retargeting pixels and gated content. • Have real influence on how Linear grows within a small marketing team that has outsized impact, with encouragement to deploy the tooling and practices that make you effective. • Work remotely from anywhere in the US or Europe, with optional co-working offices in San Francisco, New York, and London.

• Have 5+ years in growth or demand generation at a B2B SaaS company, with hands-on experience across web, paid media, and ABM. • Have spent real time generating pipeline for an enterprise sales team. • Bring genuine design sense, able to direct creative and spot when something feels off. • Have strong instincts around Linear's core audience of product and engineering teams, and speak their language. • Stay disciplined with capital while knowing when to double down. • Be fluent in measurement without being captive to it, building the reporting and arguing the pipeline math while still defending spend a dashboard will never fully explain. • Have deep fluency with AI tooling, defaulting to automation to do work that would otherwise take a team. • Know attribution well while staying somewhat disillusioned with it, since the team relies on good instincts rather than exhaustive definitions.

• Have run account-based campaigns alongside sales and event marketing teams. • Have optimised for AI answer engines as well as classic search. • Have marketed a developer or product tool to technical buyers. • Have worked async in a remote-first, brand-led company.

• Work with Magic, the in-house design team, on the web pages and ad creative that future customers see first. • Own paid media end to end, from channel strategy and budget through to the creative itself. • Run account-based campaigns for enterprise accounts in partnership with sales and event marketing. • Own search, covering both the classic kind and the answers AI gives when someone asks which tools to use. • Define how success is measured for the demand generation motion. • Use AI and automation tools actively to move faster and do more, as a core part of how the role operates.

• Receive a competitive salary and equity, with employee-friendly terms including early exercise in the US and extended exercise windows. • Get a daily meal and coffee stipend on every workday. • Have a co-working space or desk paid for. • Receive health coverage based on country requirements. • Take 5 weeks of paid vacation plus local statutory holidays. • Take 4 months of paid parental leave. • Take a paid month off after 4 years, and every 2 years thereafter. • Join regular team events and off-sites. • Work remote-first with no required commute.

Linear is building the product development system for teams and agents, shaping the tools software development needs as AI changes how products get built. Founded in 2019, it has become the platform of choice for more than 40,000 companies including OpenAI, Coinbase, and Ramp to plan, build, and ship their products. The team is distributed across North America and Europe and continues to grow internationally, united by relentless focus, fast execution, and deep care for software craftsmanship.