
Conceptual Copywriter
About the role
💼 What you will do
• Join KAYAK's in-house creative team as a Conceptual Copywriter, developing big ideas and communicating them with sharp, compelling copy across brand, performance, social, video, digital, OOH, and emerging platforms. • Turn product truths, cultural insight, and business challenges into work people actually notice — work that entertains, builds the brand, and drives performance. • Help shape and evolve KAYAK's voice and tone across multiple touchpoints at the world's leading travel search engine.
📋 Job Requirements
• Be 4–6+ years into your creative career with strong thinking, craft, and a portfolio that shows what you can do. • Demonstrate strong conceptual ability with exceptional writing craft and a sharp instinct for ideas. • Write comfortably across different tones, formats, and audiences. • Balance creative ambition with commercial objectives. • Use data, testing, and audience insight to improve creative performance. • Show passion for branding, storytelling, travel, and culture. • Be curious, collaborative, and highly motivated.
🌟 Nice-to-have
• Have experience working within an advertising agency or strong brand-side creative environment. • Hold a portfolio demonstrating thorough conceptual thinking and execution across multiple formats. • Have an instinct for how words work with visuals. • Bring experience in the film production process. • Show excitement about emerging creative tools and technologies including AI. • Have a genuine passion for travel alongside creativity.
🎯 Responsibilities
• Develop creative concepts and write copy across brand, performance, social, video, digital, OOH, and emerging platforms. • Write across a wide range of formats including campaigns, scripts, social content, CRM, landing pages, product messaging, and brand communications. • Help shape and evolve KAYAK's voice and tone across multiple touchpoints. • Partner with creatives, designers, marketers, and product teams to create cohesive, insight-led creative. • Take ideas from brief through execution while maintaining a high level of craft. • Contribute to presentations, campaign platforms, messaging frameworks, and creative strategy. • Use testing and performance insights to refine messaging and improve results. • Help maintain and elevate creative standards across the team.
About KAYAK
😃 What KAYAK offers
• Take 5 weeks paid vacation plus a day off for your birthday. • Work from almost anywhere for up to 20 days per year. • Enjoy a company-wide week off where the whole team fully recharges. • Receive company-paid therapy sessions through SpringHealth and a Headspace subscription. • Take paid parental leave and paid volunteer time. • Access a development budget, leadership development, and thousands of on-demand e-learnings. • Receive private health and dental insurance, income protection, life assurance, and pension contributions. • Enjoy no-meeting Fridays, free lunch 2 days per week, and Thursday happy hours.
💖 What makes KAYAK unique
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine processing billions of queries across its platforms. The company helps people find flights, stays, rental cars, and vacation packages, and is also transforming business travel with KAYAK for Business. KAYAK operates a portfolio of global metasearch brands including momondo, Cheapflights, and HotelsCombined.
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