Head of Marketing

• Turn a next-generation blockchain and its product portfolio into adoption, volume, and a recognised market position. • Join Somnia, an Improbable venture building a Layer 1 designed to overcome the speed and cost limitations of traditional blockchain infrastructure, with fast, cost-efficient, fully EVM-compatible technology. • Own marketing across the Layer 1 and the products built on it, including a first-party DEX, a prediction markets protocol, and several upcoming products. • Take the venture's most senior marketing role, reporting to the CEO and joining the leadership team. • Work as a player-coach: set the strategy, build and lead the team, and stay close enough to sharpen positioning, challenge campaigns, and lead important launches yourself. • Work remotely from anywhere internationally.

• Bring senior marketing leadership experience across both Web2 and Web3. • Have owned positioning, go-to-market, and growth end-to-end. • Show evidence of increasing users, trading volume, revenue, or market share. • Understand acquisition, activation, and retention deeply. • Have led teams while remaining hands-on. • Use data to prioritise decisions and measure results.

• Have applied a structured, data-led marketing approach from fintech or traditional finance. • Have worked inside a DeFi, DEX, Layer 1, or Layer 2 environment. • Have marketed to traders, developers, and partners at the same time. • Have built a marketing function from scratch at an early-stage venture.

• Own the marketing and growth strategy, setting priorities, targets, and the operating model across the Layer 1, first-party DEX, prediction markets protocol, and future products. • Drive product adoption through measurable acquisition, activation, and retention programmes for traders, developers, partners, and the wider Web3 market. • Define the venture’s narrative and create clear positioning and go-to-market plans for each product. • Build a high-performing function by shaping the team, establishing clear accountability, and keeping internal and external specialists focused on product and commercial outcomes.

• Report directly to the CEO and hold a seat on the venture's leadership team. • Own marketing across an entire Layer 1 ecosystem rather than a single product. • Shape how a next-generation blockchain ecosystem goes to market from the ground up. • Build and lead your own team while staying hands-on with the work. • Work fully remotely from anywhere internationally.

Improbable builds and scales ambitious AI and Web3 ventures shaping the next generation of the internet. This role sits within a venture building a blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient, and fully EVM-compatible, letting developers, creators, and communities build immersive products with greater ownership and interoperability.