
Performance Marketing Manager
About the role
💼 What you will do
• Take on a high-impact role directly generating revenue for the studio by managing User Acquisition strategy, budgets, and bidding decisions across Hutch's mobile games played by over 280 million people. • Work within the Growth and Insights team to make games appealing and increase the player base through performance marketing across multiple channels and app stores. • Join a four-day work week company at the Dundee studio, working Monday to Thursday at full pay.
📋 Job Requirements
• Bring previous experience working as a Performance Marketing Manager in the video games industry. • Have previous experience running campaigns on Facebook, Google Ads, and other networks. • Hold experience managing, maintaining, and building relationships with account managers at ad network companies such as IronSource, UnityAds, and DSPs. • Be comfortable running and optimising multiple campaigns simultaneously. • Hold a degree in Economics, Business, Marketing, or something similar. • Demonstrate strong analytical skills with excellent knowledge of Excel. • Show passion for working within games with an understanding of what makes mobile games succeed or fail and audience demographics. • Have previously played a Hutch game and be able to talk about what you like and dislike.
🌟 Nice-to-have
• Bring experience in statistics modelling or other generally useful analytical techniques. • Have knowledge of SQL or similar languages.
🎯 Responsibilities
• Plan and manage high-level UA strategy, making decisions on which channels to use, how campaigns are run, and target audiences. • Manage, analyse, and optimise campaigns to maximise the number of players acquired. • Supervise, mentor, and train Campaign Managers. • Create detailed creative briefs and work closely with the Marketing art team on creative optimisation and generating new artwork for campaigns. • Keep up to date with the field to exploit new opportunities. • Help with App Store Optimisation and refine the approach to measuring true ROAS.
About Hutch
😃 What Hutch offers
• Work a four-day week Monday to Thursday at full pay with zero reduction compared to a five-day salary. • Work remotely 2 days per week from the Dundee office. • Receive an excellent salary with private healthcare. • Take enhanced maternity leave of 18 weeks and paternity leave of 6 weeks. • Receive support to learn, develop, and progress within the company. • Enjoy flexible working hours, free snacks and drinks, social events, and game launch parties.
💖 What makes Hutch unique
Hutch is a mobile games developer and publisher with studios in central London, Dundee, and Canada. Their mission is to build the most diverse and engaged automotive gaming community on mobile, with games played by over 280 million people and new titles in development. Hutch believes in small empowered teams, complete transparency, and putting people first.
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