Senior Growth Marketing Manager

• Manage paid media channels to drive profitable acquisition of new app users, helping millions of people take back control of their personal information. • Prove that paid marketing growth and privacy-respecting advertising practices are not at odds but are a competitive edge, using aggregate measurement, experimentation, and strong judgement rather than user-level targeting and tracking. • Deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing across DuckDuckGo's growing product portfolio.

• Bring 7+ years of experience in digital advertising roles with 2+ years of experience in marketing consumer apps preferred. • Have hands-on expertise standing up and managing paid digital advertising programmes such as Google Ads and Apple Ads as well as familiarity with non-digital paid media management such as CTV and TV. • Have a demonstrated track record of profitably scaling app install growth programmes while improving efficiency and unit economics as volume materially scales. • Have the ability to execute highly complex and ambiguous projects working across business strategy and marketing tactics. • Have experience designing and running incrementality tests such as geo holdouts, lift studies, and PSA/ghost ads to validate true channel impact and guide investment decisions. • Have advanced analytical abilities including modelling app economics such as payback and LTV, data analysis, scenario planning, and projecting campaign outcomes across spend and volume curves. • Have a track record of running creative testing as an always-on pipeline, consistently shipping new concepts to prevent performance decay and unlock incremental scale. • Have a passion for ideating and problem-solving to deliver creative solutions for profitable user growth. • Have excellent communication skills, able to clearly articulate recommendations and rationale whether verbal or written.

• Have experience with privacy-respecting advertising practices that rely on aggregate measurement rather than user-level tracking. • Have experience scaling subscriber growth programmes alongside app install campaigns. • Have experience with non-digital paid media channels such as CTV and linear TV. • Have experience in a privacy-focused or consumer technology company.

• Manage high-priority marketing campaigns including planning, hands-on execution, testing, optimisation, and analysis to optimise spend and drive profitable user growth. • Scale and optimise app acquisition campaigns in Google, Microsoft, and Apple ad platforms. • Launch new ad channel tests and measure incremental lift. • Execute in-market tests for new creative and messaging to improve app install conversion. • Own a portfolio of existing channels including Google Ads, paid social, and app install campaigns with the goal of efficiently scaling profitable advertising. • Design and run incrementality tests to validate true channel impact and guide investment decisions. • Model app economics including payback and LTV to project campaign outcomes across spend and volume curves. • Run creative testing as an always-on pipeline to prevent performance decay and unlock incremental scale.

• Receive $178,500 USD annually plus stock options, with compensation transparent across the organisation and the same within each professional level regardless of location. • Work fully remotely with no core hours and a flexible work arrangement. • Receive paid parental leave. • Receive an office setup and co-working allowance. • Travel approximately twice a year for an all-hands meetup and a team retreat of 4–5 days each. • Join a profitable company founded in 2008 with annual revenue exceeding $100m USD.

DuckDuckGo is the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014 with annual revenue exceeding $100m USD, millions use the DuckDuckGo browser on Mac, Windows, iOS, and Android, the search engine, and the DuckDuckGo subscription. The company also offers private, useful, and optional AI including Duck.ai for chatting privately with ChatGPT, Claude, and other AIs in one place.