• Join Buffer's Growth Marketing team in a hands-on engineering role building the web experiences, systems, and infrastructure that help Buffer grow, spanning buffer.com features, interactive tools, referral systems, conversion flows, and the technical implementation behind them.
• Shape how Buffer grows as the company pursues its mission to help the next 200,000 creators and small teams build their brands.
• Build the growth systems, experiments, and infrastructure that connect people with Buffer at the right moment and help them take that first step.
📋 Job Requirements
• Have strong frontend foundations in React, TypeScript, and modern web development, and be comfortable going beyond the frontend when the work calls for it including writing backend logic, building API routes, and connecting third-party integrations.
• Understand what it takes to grow something, whether through hands-on experience with SEO, analytics, A/B testing, and conversion optimisation on a marketing or growth team, or through growing your own product, startup, or side project.
• Think beyond the immediate task, caring about how things connect, whether they will hold up, and whether the details are right, while knowing when to ship and learn from real usage.
• Thrive in remote, async environments, communicating clearly, supporting teammates, and not waiting for permission to make progress.
• Have built AI into user-facing marketing features at scale and use AI tools daily to multiply your own output.
• Have a personal stake in the world of content creation, whether through running a newsletter, building an audience on social media, or regularly sharing your own work online.
🌟 Nice-to-have
• Have experience with Next.js, particularly Pages and App router patterns.
• Have experience with Segment, Google Tag Manager, Mixpanel, and BigQuery for tracking and analytics.
• Have experience building referral programme logic, attribution systems, or tracking infrastructure.
• Have experience with programmatic page generation for SEO and AEO.
• Have used Buffer before and care about the experience of planning, creating, and publishing content.
🎯 Responsibilities
• Own growth engineering projects end-to-end from implementing a localisation framework for international audiences to building referral programme logic, attribution systems, and rebuilding tracking infrastructure for accuracy and reliability.
• Build features on Buffer's marketing site that help people discover and try Buffer, shipping landing pages, interactive tools, and conversion flows.
• Create benchmarks, calculators, and utility content that educate users and make Buffer genuinely useful before someone even signs up.
• Shape marketing platform capabilities by building A/B testing infrastructure, developing programmatic page generation for SEO and AEO, implementing content management patterns, and building reusable components.
• Drive experimentation and optimisation, setting up experiments, validating results, and iterating based on discoveries while balancing speed with quality.
• Strengthen foundations by maintaining integrations with the marketing technology stack, upgrading dependencies, optimising performance, and ensuring accessibility.
• Participate in on-call rotation and contribute to ongoing system health.
• Help shape engineering culture by pairing with other engineers, reviewing code, sharing knowledge about growth systems and marketing engineering patterns.
About Buffer
😃 What Buffer offers
• Work fully remotely as part of a fully distributed team that hires from all over the world.
• Receive transparent, fair compensation of $156.5k–$202.3k plus equity.
• Travel to work together in person once or twice per year for team events.
• Join a company that defaults to transparency with a public Transparency Dashboard covering metrics, successes, and failures.
• Work in a culture built on Buffer's values where underrepresented groups are welcome and can flourish.
💖 What makes Buffer unique
Buffer creates social media and brand-building software for small businesses, creators, and individuals. The company's mission is to provide essential tools to help small businesses get off the ground and grow. Buffer is a fully distributed team that defaults to transparency and has focused on building one of the most unique and fulfilling workplaces by rethinking traditional practices.
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