Sr Data Analyst, Search Marketing

• Join Tripadvisor’s Marketing Analytics team as a Senior Data Analyst for Search Marketing, working hybrid from London. • Analyse paid and organic search performance for Viator, the leading marketplace for travel experiences. • Work at the centre of Viator’s growth strategy in a high-velocity e-commerce environment. • Track how the SERP and AI search are evolving and what that means for traffic and revenue. • Use AI tools to speed up analysis and sharpen insight. • Help shape how less experienced analysts approach search data.

• Hold a bachelor’s degree in an analytical field such as Maths, Economics, Statistics or Engineering. • Bring 3–5 years in an analytical role, ideally at a fast-paced e-commerce company. • Write strong SQL and work comfortably with large, complex datasets. • Use Python at a basic level and data visualisation tools such as Tableau or Looker. • Understand statistical testing and experimentation well. • Show a genuine personal interest in applying AI tools to analytics. • Present findings clearly to non-technical stakeholders.

• Know SEM, SEO, PPC or content marketing concepts. • Bring more advanced programming experience in Python or R. • Show hands-on experience with AI-powered analytics or querying tools. • Bring experience working in a matrixed, cross-functional marketing team. • Show experience in Search Marketing Analytics.

• Analyse SEM and SEO data to understand what drives traffic and revenue. • Make sure search channel performance is tracked accurately and reliably. • Help design and analyse incrementality tests across search channels. • Monitor how paid and organic search features interact and the impact of Google algorithm updates. • Track impression share, competitor positioning and search demand trends to inform bidding. • Track Viator’s presence in LLM and AI-generated responses and recommend AI search strategy. • Monitor daily search trading against targets and flag anomalies early. • Use AI tools to query data faster, summarise findings and automate reporting.

• Earn a competitive salary plus an annual bonus. • Work hybrid with a remote-friendly approach and a flexible schedule. • Use an annual lifestyle benefit for travel, wellness or anything you choose. • Get tuition assistance and charitable donation matching. • Enjoy travel perks and discounts. • Access an employee assistance programme and health benefits. • Earn generous referral rewards.

Tripadvisor is the world’s leading travel platform. Viator, a Tripadvisor company, is the leading marketplace for travel experiences, connecting travellers with more than 300,000 things to do around the world. Its Marketing Analytics team owns the analytics stack across Search, CRM, Display and Affiliate marketing.