Senior Marketing Analyst

• Join Hutch’s Performance Marketing team as a permanent Senior Marketing Analyst, based in London or Dundee. • Deliver actionable insights that optimise user acquisition campaigns, marketing initiatives, in-game features, and live events. • Work closely with Growth, Marketing, and Games Product teams at a studio that genuinely values data. • Lead performance marketing analytics, including LTV modelling, ROI prediction, and experimentation. • Bring product context into marketing reporting and marketing data into product conversations. • Work a four-day week of 30 hours with no reduction in pay, plus flexible hours. • Work from the London or Dundee office, with remote working two days a week.

• Bring proven experience in an analytical role within marketing, ideally in a data-driven, performance-focused environment. • Bring strong analytical skills and experience with LTV/ROI modelling and marketing mix or attribution analysis. • Understand marketing principles, digital advertising channels, and campaign optimisation. • Partner directly with Product Managers or Game Leads, turning marketing and player data into input for feature and LiveOps decisions. • Translate data into actionable insights and present them effectively. • Work proficiently in Excel and with BI or analytics tools such as Amplitude or Tableau. • Hold a degree in Maths, Statistics, Economics, or another quantitative field. • Be able to work from the London or Dundee office on a hybrid basis.

• Bring familiarity with Media Mix Modelling techniques. • Bring strong SQL skills for data querying and manipulation. • Create clear, compelling data visualisations in tools such as Tableau, Power BI, or Qlik Sense. • Bring a background in statistics or predictive modelling. • Show an interest in games and an understanding of what makes them engaging and fun.

• Analyse performance marketing data to enable data-driven decisions. • Lead performance marketing analytics, building out processes, documentation, and priorities. • Curate and automate LTV modelling to measure and predict return on investment. • Run analyses and deep-dives into key marketing performance questions. • Develop and maintain performance marketing reporting and present it in regular update meetings. • Share best practices with UA, game analysts, and marketing teams, and build self-service dashboards with the BI team. • Investigate new methodologies such as Media Mix Modelling, SKAN, incrementality testing, and predictive modelling. • Analyse post-install behaviour of acquired users with the Game Analytics team. • Connect acquisition quality and spend to retention and monetisation, informing feature and in-game economy decisions. • Design, run, and evaluate A/B tests and campaign or feature trials with appropriate statistical rigour.

• Work a four-day week of up to 30 hours, Monday to Thursday, with no reduction in pay. • Enjoy flexible working hours and two remote days a week. • Earn an excellent salary. • Receive private health care. • Receive enhanced maternity leave of 18 weeks and paternity leave of 6 weeks. • Access mental health initiatives, including private mental health coaching. • Get support to learn, develop, and progress within Hutch. • Enjoy free snacks and drinks, social events, game launch parties, and Thursday night drinks.

Hutch is a mobile games developer and publisher with studios in central London, Dundee, and Nova Scotia, Canada. Its mission is to build the most diverse and engaged automotive gaming community on mobile, and its games have been played by over 300 million people, with new titles in development. Hutch puts people first, with small, empowered teams and a culture where making great games never comes at the expense of time with family and friends.