Lead Marketing Analyst, Performance Marketing

• Join Runna’s Marketing Analytics team as Lead Marketing Analyst for Performance Marketing, working hybrid from London 3 days a week. • Act as the analytics lead for paid media, acquisition and marketing-led initiatives. • Define the right metrics and build measurement frameworks that turn data into decisions. • Work closely with growth marketing, strategy and finance teams. • Power decisions that drive user and subscription growth across both Strava and Runna. • Shape how millions of athletes discover and experience Runna.

• Bring 5+ years of experience in marketing data analytics or analytics engineering. • Show a track record of building reusable data models and BI dashboards for varied stakeholders. • Write advanced SQL across marketing platforms such as Apple Ads, Google Ads, Meta and AppsFlyer. • Bring experience with data warehouses, ideally Snowflake. • Design and evaluate experiments, including incrementality testing and A/B methods. • Use Python confidently for data cleansing, transformation and analysis. • Translate complex findings into clear recommendations for technical and non-technical audiences. • Coach junior analysts and help set technical standards for the team.

• Hold a degree in Computer Science, Mathematics, Statistics or Data Science. • Know CI/CD best practices and tools such as GitHub Actions. • Bring experience with fitness data such as heart rate data or FIT files. • Show a general interest in fitness and running.

• Own the analytics and measurement strategy for Runna Performance Marketing, including KPIs and frameworks. • Build high-quality marketing attribution models that guide campaign strategy. • Use MMM, MTA and incrementality testing to measure spend impact across business units, geos and channels. • Stay current on paid media trends, privacy requirements and tracking standards. • Design and evaluate experiments with performance marketers across channels and geos. • Build dashboards that make key insights intuitive and accessible. • Support Lifecycle and Organic Marketing analytics where needed.

Runna is one of the most exciting fitness startups in the UK right now, and the Strava acquisition only makes the opportunity bigger. In under four years from launch, Dom and Ben built Runna from a website selling personalised PDF training plans to a globally rated running coaching app, a finalist for Apple's iPhone App of the Year, and ultimately an acquisition by the world's largest fitness community. The team has grown to over 150 people across London and Boston, and Strava has publicly committed to investing further in growing both the team and the product. What stands out on Glassdoor (4.9/5 from 31 reviews, with 100% of employees recommending it) is how consistently people praise the culture, the kindness of their colleagues, and the quality of the leadership. Benefits are genuinely strong for a company this size: private health insurance, enhanced parental leave (up to 20 weeks fully paid), Strava equity, a smartwatch as you pass probation, 25 days holiday plus bank holidays, and a paid hour each week to go for a run during work hours. They operate a flexi-hybrid model, typically three days a week in their Vauxhall office. The team runs bi-weekly together, and Workout Wednesdays include exercise plus a free lunch. The main thing to be aware of is that this is a fast-paced startup environment where priorities can shift quickly, which some reviewers flag as a challenge. There is also a slight bias toward hiring passionate runners, though this has been improving. If you want to work on a product that helped millions of runners train, alongside kind and ambitious people, with the backing and scale of Strava behind you, Runna is a brilliant opportunity.

• Earn £76,500–£92,700 plus Strava stock through long-term incentive programmes. • Work flexibly, typically 3 days a week in the Vauxhall office. • Take 25 days’ holiday plus bank holidays. • Get free Runna and Strava subscriptions for you and 3 friends. • Receive a yearly allowance for gear, events and the gym, plus a Headspace membership. • Get Bupa private health insurance, a workplace pension and Modern Health mental wellness support. • Access Carrot fertility, hormonal health and family-forming support.

Runna is a running training app that gives everyday runners world-class training plans, coaching and community, from improving a 5k time to finishing a first marathon. It was named one of Apple’s three global finalists for iPhone App of the Year in 2024 and was acquired by Strava in 2025. Runna aims to become the leading global training platform for millions of runners.