• Build and lead Mozilla's UK regional marketing strategy, operating at the intersection of global strategy and local execution to re-establish Firefox as a relevant, differentiated brand in the UK market.
• Integrate the Firefox brand into sports, music, creator, and internet culture in the UK, identifying and engaging local communities, creators, and cultural moments that feel authentic to the brand.
• Partner with brand, product marketing, media, social, PR, and creative teams to translate global campaigns and product priorities into culturally relevant UK executions.
• Lead major UK campaigns, partnerships, and activations, driving brand relevance, consideration, and user growth.
• Work fully remotely from the UK.
📋 Job Requirements
• Bring 8+ years of deep consumer marketing or brand and cultural marketing experience.
• Bring a strong portfolio of product launches across tech, sports, and music, with expertise in creating integrated marketing and go-to-market strategies that drive both brand and commercial impact.
• Bring deep personal passion and connection in sports, music, creator, entertainment, or culture ecosystems.
• Show fluency in creator language, community behaviour, internet culture, and modern content marketing.
• Bring outstanding organisation and project management skills with a proven track record of leading through influence across cross-functional teams.
🌟 Nice-to-have
• Bring experience creating platform-native content for UK audiences across social and creator channels.
• Bring an established network within UK sports, music, or creator communities.
• Bring experience measuring marketing impact in partnership with insights and analytics teams.
• Bring familiarity with browser, privacy, or tech brand marketing in a mission-driven organisation.
🎯 Responsibilities
• Partner with the Director of European Integrated Marketing to shape and deliver integrated marketing strategies and storytelling for the UK, anchored in audience insights and product priorities.
• Identify and engage local communities and creators, bringing ideas that feel native to UK culture and serve Mozilla's brand mission.
• Translate cultural insights into marketing initiatives that increase brand relevance and consideration across the UK market.
• Ensure every activation, collaboration, and interaction feels authentic to both the Firefox brand and the community, maintaining alignment with Mozilla's brand voice and creative standards.
• Work closely with insights and analytics teams to measure the impact of marketing activity and iterate based on results.
About Mozilla
😃 What Mozilla offers
• Join a mission-driven, non-profit-backed technology company building the internet as a public resource.
• Work fully remotely from the UK with a collaborative, globally distributed marketing team.
• Contribute to a once-in-a-decade shift in how browsers compete in Europe, with real influence over brand strategy in a major market.
💖 What makes Mozilla unique
Mozilla Corporation is the non-profit-backed technology company behind Firefox, used by more than 225 million people monthly. Wholly owned by the Mozilla Foundation, Mozilla builds open-source software that enables people to enjoy the internet on their own terms — never beholden to shareholders, always focused on making the internet better for people.
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