Content Lead (Social & Community)

• Join Whering, a small, highly ambitious team with nine million downloads and features in Vogue, the BBC, Forbes, and the Drew Barrymore Show. • Own top-of-funnel growth through content, driving reach, discovery, and audience growth across social platforms. • Bring the Whering brand to life through platform-native content on TikTok, Instagram, and beyond. • Build content formats and systems that scale far beyond your own output, including creator and community programmes. • Work closely with the Founder and CEO, CGO, Head of Product & Marketing, and Brand Director. • Report to the Head of Product & Marketing, starting as soon as possible. • Enjoy a four-day week with unlimited holidays and hybrid working in London.

• Show clear evidence of driving reach and growth, with examples you can talk through in detail. • Bring proven experience growing an audience, platform, or content channel. • Bring strong content creation skills, including shooting and editing. • Bring experience working with creators or partnerships in a content-led, social-first way. • Understand how content drives top-of-funnel growth. • Work highly autonomously, taking ownership and moving quickly without waiting for direction. • Bring both cultural credibility and commercial awareness, creating content that resonates and performs. • Be able to work on a hybrid basis in London.

• Bring experience in a culturally led or editorial environment, such as fashion, media, or publishing. • Bring experience working on a consumer app or at a product-led company. • Bring experience building content formats or systems that scale. • Understand how paid media can amplify organic performance, even if you haven’t managed it directly.

• Own and drive reach, awareness, and audience growth across social platforms. • Increase Whering’s share of voice and generate organic attention at scale without relying on paid channels. • Create and publish high-performing, platform-native content, owning it from concept to shoot, edit, and publish. • Build repeatable, scalable content formats and series rather than one-off posts. • Identify, brief, and manage creators, talent, and partners to drive reach and cultural credibility. • Explore scalable models such as ambassador networks, recurring creator formats, UGC systems, and in-app share campaigns. • Engage directly with the audience through comments and DMs, turning content into participation. • Amplify strong UGC and community behaviour. • Track reach, engagement, shares, and installs, and double down quickly on what works. • Work with the CRM team to bring content into in-app and lifecycle touchpoints that support activation. • Explore editorial voices, such as editors and writers, to elevate in-app content.

• Earn a salary of £35,000–£50,000. • Work a four-day week. • Take unlimited holidays. • Work on a hybrid basis in London. • Work closely with the founding and senior leadership team. • Directly shape growth and culture at a fast-scaling consumer brand.

Whering is a London-based fashion app that helps people organise their wardrobes and style what they already own. The small, autonomous team is scaling fast, with nine million downloads and features across Vogue, the Drew Barrymore Show, the BBC, and Forbes.