Content Lead (Social & Community)

• Own top-of-funnel growth through content at a consumer app with nine million downloads, driving reach, discovery, and audience growth across social platforms. • Build the systems that allow content to scale far beyond your own output, working closely with the Founder, CGO, Head of Product & Marketing, and Brand Director. • Join a small, highly ambitious team at a critical growth stage, featured across Vogue, the Drew Barrymore Show, BBC, and Forbes.

• Show clear evidence of having driven reach and growth with examples you can talk through in detail. • Bring proven experience growing an audience, platform, or content channel. • Hold strong content creation skills including shooting and editing. • Have experience working with creators or partnerships in a content-led, social-first way. • Demonstrate a strong understanding of how content drives top-of-funnel growth. • Be highly autonomous, taking ownership, moving quickly, and not waiting for direction. • Bring both cultural credibility and commercial awareness, understanding how to create content that resonates and performs.

• Hold experience in a culturally-led or editorial environment such as fashion, media, or publishing. • Bring experience working on a consumer app or product-led company. • Show experience building content formats or systems that scale. • Demonstrate understanding of how paid can amplify organic performance, even if not directly managing it.

• Own and drive reach, awareness, and audience growth across social platforms, increasing Whering's share of voice with the right audiences. • Create and publish high-performing, platform-native content across TikTok, Instagram, and beyond, owning content end to end from concept through shoot, edit, and publish. • Build formats designed to be repeatable and scalable rather than one-off posts. • Identify and work with creators, talent, and partners to drive reach and cultural credibility through content. • Brief and manage creators to produce content aligned with Whering's formats and brand, building repeatable ways of working that consistently generate high-performing content. • Explore scalable models such as ambassador networks, recurring creator formats, UGC systems, and in-app share campaigns. • Engage directly with the audience through comments, DMs, and interactions, turning content into participation. • Track key metrics including reach, engagement, shares, and installs, identifying what works early and doubling down quickly. • Work closely with the CRM team to bring content into in-app and lifecycle touchpoints. • Explore ways to elevate in-app content through editorial voices to bring fresh perspective and cultural relevance.

• Work a four-day week with unlimited holidays. • Work hybrid from London. • Join a team with real traction including nine million downloads and features across Vogue, BBC, Forbes, and the Drew Barrymore Show. • Work closely with the Founder, CGO, Head of Product & Marketing, and Brand Director. • Own a critical function at a high-growth stage where your work directly moves the needle.

Whering is a highly ambitious consumer app with nine million downloads, featured across Vogue, the Drew Barrymore Show, BBC, Forbes, and more. The small, autonomous team is scaling fast with real traction, focused on building a product and brand at the intersection of fashion, technology, and sustainability.