Shopper Marketing Manager

• Own DASH Water's shopper marketing strategy across key grocery customers, driving in-store and online activations that accelerate growth and strengthen customer partnerships. • Work closely with Commercial and Brand teams to translate brand campaigns into shopper-focused, customer-aligned plans that deliver measurable results. • Manage and collaborate with internal creative teams and external agencies to deliver innovative shopper campaigns on time and on budget. • Own and lead the annual trade marketing budget and monthly reporting process. • Work hybrid from the London office a minimum of three days per week.

• Bring 5+ years of experience in shopper marketing with top-4 grocery customer experience in FMCG or lifestyle brands. • Bring a proven ability to manage agencies and deliver integrated shopper campaigns from brief through to execution. • Bring strong commercial acumen and a track record of driving measurable results through execution. • Show confidence as a relationship builder, able to engage both grocery customers and internal stakeholders effectively. • Bring strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

• Bring experience negotiating with grocery buyers and using insight-led questioning to uncover customer needs. • Bring a creative mindset with strong cultural awareness and a passion for building distinctive consumer brands. • Bring experience working autonomously in a scale-up or entrepreneurial environment. • Bring familiarity with online grocery retailer platforms such as Ocado, Tesco.com, or Sainsbury's online.

• Develop and execute shopper marketing plans that bring DASH campaigns to life in-store and online across key grocery retailers. • Collaborate with Commercial and Brand teams to ensure activations are customer-aligned and commercially impactful. • Build strong relationships with key grocery customer contacts to co-create shopper strategies that deliver mutual value. • Track campaign performance, evaluate results, and use shopper insight to optimise future activity. • Champion the shopper perspective internally, ensuring insights inform both brand and commercial decision-making.

• Receive a competitive salary plus a discretionary bonus. • Be considered for share options after one year of service. • Take 25 days holiday per year. • Benefit from subsidised public transport for Zones 1–2. • Access ClassPass and Headspace subscriptions. • Enjoy enhanced family-friendly policies, a work phone, free breakfast in the office, and regular team social events.

DASH Water is a market-leading healthy soft drinks brand infusing sparkling water with real wonky fruit — the misshapen produce supermarkets reject. Launched in 2017, DASH sold over 40 million cans in 2025 across 20+ international markets, stocking in Sainsbury's, Tesco, Waitrose, Ocado, and M&S. A certified B Corporation, DASH is committed to reducing food waste and using business as a force for good.